This drugstore MVP is outkicking its coverage. 

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Walgreens

Give me $150 and I’ll point you toward an array of anti-aging serums that will deliver results. But give me $25 and I’ll have my work cut out for me. The tides are changing with L’Oreal’s recent Revitalift launch, a 10% Pure Glycolic Acid that’s formulated to reduce dark spots and signs of aging as early as 1 week into treatment—and it clocks in at $24.

Glycolic acid, an alpha hydroxy acid (also known as an AHA), is one of the darlings of the skincare industry. It works to resurface skin, which can result in a brighter complexion, improved skin texture and tone, and reduced appearance of wrinkles. Because it’s an acid, it can increase photosensitivity, so maintaining your SPF habit while using the serum is going to be key.

While the benefits of glycolic acid are pretty enticing, it’s the user reviews that have me endlessly scrolling. Anyone else a stickler for reviews? Disclaimer: I didn’t buy L’Oreal’s Revitalift Glycolic Acid—the brand sent me one to try out, free of charge—but I’ve been sucked into the message board on numerous retail sites nonetheless. The average ratings hover around the 4.75-stars-out-of-5 spectrum with thousands of reviewers chiming in with their thoughts on the potion. The overall theme is the budget-friendly price that manages the results that some would expect from a luxury buy.

Reviewers report smoother, softer skin with diminished wrinkles and lines. “This stuff is wonderful!!,” begins one review on Target.com. “I have acne scars and wrinkles. About three months of faithful use in both the morning and night, it has made an amazing difference.”

If your skin is sensitive, start by incorporating the serum into your skincare routine slowly. L’Oreal recommends applying four to five drops to clean skin just two to three nights a week at first. You can slowly increase the frequency as your skin allows.

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While I’m pretty pumped for a new budget-friendly serum recommendation to pass along to my sisters, mom, and the woman working the register at Publix, I’m also pretty thrilled to have a product that I won’t mind adding to my cart once I find that little dropper coming up empty. It’s a hard life getting hooked on triple-digit serums, of this I can attest.

L’Oreal Revitalift Derm Intensives 10% Pure Glycolic Acid Serum is sold at Target.com, Walgreens.com, and other mass retailers.

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