There goes another.
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L'Oreal 10% Glycolic Acid Serum
Credit: Courtesy L'Oreal Paris

Give us $100 and we can point you toward an array of anti-aging serums guaranteed to deliver the kind of results worth writing home to Mom. But give us $25 and we have our work cut out for us. We've already been singing the praises for L'Oreal's ultra-plumping, extra hydrating serum for awhile now, but the praises for L'Oreal's Revitalift 10% Pure Glycolic Acid Serum came through louder than a truck horn.

Formulated to reduce dark spots and signs of aging in as early as one week into treatment—and clocking in at $24—we were skeptical to test...until we did. And now we understand why one bottle of the skin-renewing serum sells every minute. Every 60 seconds, ladies. There goes another.

How is it so good? It contains a whopping 10% concentration of pure glycolic acid, an alpha hydroxy acid (also known as an AHA), that also happens to be one of the darlings of the skincare industry. It works to resurface skin, which can result in a brighter complexion, improved skin texture and tone, and reduced appearance of wrinkles. Basically, L'Oreal Revitalift Derm Intensives 10% Pure Glycolic Acid Serum isn't messing around.

While the benefits of glycolic acid are pretty enticing, it's the user reviews that had us endlessly scrolling. That's where the real proof lies. The average rating hovers around the 4.75-stars-out-of-5 spectrum with thousands of reviewers chiming in with their thoughts on the potion. The overall theme? That the budget-friendly price combined with the super quick, instantly noticeable results that some would only expect from a luxury buy is nothing less than a perfect skincare storm. Which is exactly what you can boast to your husband when you get home from Target.

"This stuff is wonderful!!," begins one review on "I have acne scars and wrinkles. About three months of faithful use in both the morning and night, it has made an amazing difference."

If your skin is sensitive, start by incorporating the serum into your skincare routine slowly. L'Oreal recommends applying four to five drops to clean skin just two to three nights a week at first, which we found was the sweet spot to ensure your skin doesn't strip or dry out from the 10% glycolic acid formula. Because it's an acid, it can increase photosensitivity, so maintaining your SPF habit while using this highly potent serum is going to be key.

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While we're pretty pumped for a new budget-friendly serum recommendation to pass along to all of our sisters, moms, and the woman working the register at Publix, we're also thrilled to have a product that doesn't induce dollar-sign sweats when the stopper finally runs empty. It's a hard life getting hooked on triple-digit serums, of this we can attest.

If everyone else is swooping a bottle up every minute, might be worth a try, hm?