Oh, and it will camouflage those fine lines and wrinkles, too.

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IT Cosmetics

By 10 a.m. I’m typically looking at myself in the mirror wondering where my makeup ran off to. I know what’s to blame—it’s the sweltering temps that came on fast and furious this (every?) year. It was only May and already the Alabama forecast was flirting with a heat index in the three digits. It’s enough to make me start glistening just within the short walk from our parking garage to the office. At the first shimmer of sweat, I know my makeup will inevitably be trailing down my face in no time.

Yesterday I started using It Cosmetics’ new Your Skin But Better Oil-Free Makeup Primer and, so far, the only thing slip-sliding away is my willpower to go makeup free for the rest of the summer.

Primers can be tricky. Historically, they’ve plugged up my pores and caused breakouts. I’ve only used Your Skin But Better Primer twice, so I can’t speak to whether the claims actually hold up, though It Cosmetics promises the formula actually works to shrink pores overtime. Intrigue. Will report back on that.

The real draw for me at this point is the flawless effect it has given my makeup. Lately, I’ve been plagued with not only melting makeup, but also with another unfortunate side effect: foundation and concealer that both cakes and settles into fine lines and wrinkles. It’s not a good look. I want my makeup to turn back the clock, not add a few years to it. Today I used all my usual products, the only thing I changed was the addition of It Cosmetics Primer and, poof!, perfectly natural makeup almost 12 hours (and three cups of coffee) later.

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Wondering how and when to apply primer? It should be the last step in your skincare routine or the first step in your makeup process. I apply my eye cream, moisturizer, SPF, then follow up with the primer before beginning the rest of my makeup. I put just a dab (a little goes a long way) on the back of my hand and apply with the tip of my middle finger. If you’re looking for just a hint of coverage, don’t be afraid to forgo your foundation—Your Skin But Better works solo too.

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