It inflates, hydrates, and makes me feel like my skin's best years aren't already behind me.  

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Glow Recipe Plum Pump Hyaluronic Acid Serum
Credit: Glow Recipe

There are a few staples in every hardworking skin-care routine that will have you aging like a fine wine. A daytime moisturizer with SPF, a night cream, a vitamin C serum, a retinol, and a good cleanser top the list. They’re all winners, but for immediate plumping, firming, and smoothing benefits, hyaluronic acid (HA) is the real hero.

HA is a naturally occurring sugar that’s found in skin. The headliner here is the fact that it can hold a thousand times its weight in water. It acts like a magnet, drawing in water and locking it in, which is what gives that plumped-up look. As is often the case with the fountain-of-youth-like ingredients naturally found within our bodies (looking at you, collagen), the amount of hyaluronic acid in our skin depletes over time. The best course of action is to find a serum that fits your budget and features complementary ingredients that support your skin-care objectives.

If you’re looking for a budget friendly pick that won’t skimp on hydration, The Ordinary’s Hyaluronic Acid 2% + B5 is one to consider. Need intense plumping, stat? We are major fans of L’Oreal Paris Revitalift Derm Intensives Hyaluronic Acid Ampoules. But, if you’re on the hunt for a long-term workhorse that clocks in at a moderate price point and features a clean formula bolstered by even more skin-rejuvenating ingredients, then it’s time to meet Glow Recipe’s new darling, Plum Plump Hyaluronic Acid Serum (SHOP: $42;

Glow Recipe has a small but mighty army of fruit-powered skin-care products that are known to garner waitlists nearly as soon as they drop. You may have heard of their Watermelon Glow Sleeping Mask—they warn not to be surprised if you find the occasional chunk of watermelon in the jar, how’s that for fresh? Other favorites include the Avocado Melt Retinol Eye Sleeping Mask and Watermelon Glow Pink Juice Moisturizer. Each product is designed to speak to a unique skin-care concern, meaning you can build an entire skin-care routine around this fruit-powered lineup. The latest launch feels like the missing piece.

Plum Plump Hyaluronic Serum sees the dynamic duo of HA and plum extract hitting it off like fast friends. Both ingredients hydrate in their own way with plum’s naturally nourishing properties revitalizing skin on the spot and long term. When it combines with hyaluronic acid, the result will have you waking up with skin that looks like you just turned the clock back 5 years, maybe more.

I saw an immediate effect on my skin from the first use. I was tired, just getting over a cold, and happen to spend most of my days staring at a screen. The result of that trifecta is a dire complexion situation. I applied two pumps of Plum Plump after washing my face and applying an essence (I use Lancome Hydra Zen Anti-Stress Moisturizing Beauty Facial Essence). I gently tapped it into my skin, letting it fully absorb before applying moisturizing cream (this one). Believe me when I say that my skin immediately had a glassy look to it. Fast forward 8 hours and what did my groggy eyes behold but a revitalized, youth-ified, smooth, and bright complexion.

I’ve been using it twice a day ever since and am officially confirming that the glow is real. If you’re applying during the day, tap in the serum with your fingertips then follow up with SPF. Your makeup will go on like a dream—not that you’ll necessarily need it after a week or two. I can’t stop telling people about this little pink jar, and I have a feeling you’ll be the same way once you give it a try.

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I mentioned all the products that were used as part of my skin-care routine to be completely transparent, though the Glow Recipe Plum Plump Serum was the only new product I incorporated during testing. All other products had already been part of my regimen for months. So if all you need is a little plump and lots of glow, go for the Glow Recipe Plum Plump—no need to reinvent your entire skin-care lineup.