Shoppers Swear By These 9 Best-Selling Amazon Serums of 2020
The viral trend that’s become of finding Amazon dupes for expensive skin care is something we didn’t see coming, but are majorly on board with now that it’s here. Our skin-care routine can tend to sit in the danger zone of becoming irrationally pricey, because trying to invest in the best products out there isn’t cheap. That is, until now. Amazon’s best-selling serums all have one thing in common: They cost a fraction of the price of other similar serums found at the department store or Sephora.
Another thing, most have garnered thousands upon thousands of rave reviews by shoppers—we’re talking a vitamin C serum with over 38,000 reviews and more where that came from. (Speaking of vitamin C, that seems to be the holy grail ingredient that Amazon shoppers are in search of most, which is precisely why more than one landed a spot on our list.) So if you’re looking to revamp your skin-care routine without breaking the bank, shop around these top nine face serums on Amazon and get your best skin ever.
TruSkin Vitamin C Face Serum
Ah, the serum that started the entire Amazon skin-care frenzy. Why? Because it offers insanely effective results and quality ingredients at literally a fifth of the price of most "good" vitamin C serums on the market. Dig into the over 38,000 thousand reviews and see how passionate shoppers are about this serum having completely changed their skin.
SHOP IT: $19.99; amazon.com
Tree of Life Antiaging Serum Trio
Anyone in the mood to completely overhaul their routine can trust that this affordable trio with 20,000 reviews and counting has you covered. You'll want to use the hyaluronic acid serum twice a day, the vitamin C serum in the mornings (followed by sunscreen), and the retinol serum at night. Always follow up with a rich moisturizer.
SHOP IT: $19.95; amazon.com
Kleem Organics Professional Age-Defying Vitamin C Serum
This serum gets so much praise online that we couldn't stay away. Over 8,000 shoppers swear by this cost-efficient serum to brighten age spots, refine skin texture, and give skin a healthier overall appearance—especially when paired with the brand's equally popular retinol moisturizer.
SHOP IT: $18.97; amazon.com
Cosmedica Skincare Pure Hyaluronic Acid Serum
If you're not using hyaluronic acid in your skin-care regimen already, consider this your $15 kick in the rear with over 22,000 reviews. It is essential for plumping, hydrating, and age-reversing your skin. Layer before your moisturizer.
SHOP IT: $14.99; amazon.com
Mad Hippie Advanced Vitamin C Serum
Yet another super popular vitamin C serum—are we sensing a pattern?—is this all-natural, vegan formula with stabilized vitamin C. Ferulic acid and hyaluronic acid offer extra perks like even skin tone and plumped-up skin. Plus, the name and packaging is too cute to pass up to put on your vanity.
SHOP IT: $27; amazon.com
InstaNatural Age-Defying & Skin Clearing Serum
This heavy-hitter is packed with more than one active ingredient in order to give shoppers a well-rounded serum that addresses multiple issues at once—think problem issues like wrinkles, fine lines, dark spots, blemishes, and enlarged pores. Simply wash, tone, apply this serum, and seal with a moisturizer. Done!
SHOP IT: $21.97; amazon.com
Eva Naturals Vitamin C Serum Plus
What do they mean by, "plus?" Oh, just hyaluronic acid for hydration, niacinamide for inflammation, salicylic acid for clogged pores, and retinol for antiaging magic. It sounds like a lot going on, but the most powerful ingredients (other than the main star, 20% vitamin C) are only present in small percentages to help with keeping irritation at bay. Over 19,000 shoppers seem to concur.
SHOP IT: $14.95; amazon.com
Timeless Skin Care 20% Vitamin C Plus E Ferulic Acid Serum
If you've ever heard of the cult-favorite SkinCeuticals C E Ferulic Acid Serum, you'll remember the price tag shock that came along with it. (It costs $166.) Head to Amazon and get the same ingredients at a fraction of the price. Fortified with 20% vitamin C, this serum is ready to refurb and seriously brighten your skin.
SHOP IT: $24.70; amazon.com
Vichy Mineral 89 Hydrating Hyaluronic Acid Serum
Recommended by many dermatologists, this serum is packed with natural origin hyaluronic acid—the powerhouse ingredient that plumps and hydrates skin better than any other—as well as the brand's signature volcanic water for an added dose of hydration. Layer under your moisturizer for best results.
SHOP IT: $19.99; amazon.com