woman putting on bb cream
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Shoppers Are Calling This Drugstore BB Cream Their "New Holy Grail" Product—And It's Only $7 on Amazon

"Where has this been all my life?" writes one devotee.
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It's counterintuitive, but sometimes, the makeup that gives us the best coverage isn't actually covering up much at all. CC and BB creams, products that minimize imperfections while letting natural complexions shine through, are refreshing alternatives to heavy foundations and concealers. Best of all, color-correcting creams (CC creams) and beauty balms (BB creams) improve the quality of your skin with every use. 

A skincare-makeup hybrid like this may feel like it should cost a pretty penny, but Amazon shoppers swear by the Maybelline Dream Fresh Skin Hydrating Beauty Balm, which is on sale for less than $7 on Amazon right now. The BB cream has more than 26,155 Amazon ratings and acts like eight skincare products in one. The silky, lightweight formula helps to blur dark spots, acne, and wrinkles; provides SPF 30 coverage to protect the skin from future damage; and hydrates, nourishes, and brightens your complexion, according to reviewers. 

Shoppers say it leaves a radiant finish that makes your skin glow. You can wear it over your moisturizer—or you can completely skip that step knowing the BB cream has you covered.

Maybelline Dream Fresh Skin Hydrating BB cream
Credit: Courtesy of Amazon

Buy It: Starting at $6.68; amazon.com

If you're used to wearing a high-coverage foundation to minimize the look of wrinkles, switching to a more subtle formula may feel daunting—but Amazon reviewers think this product actually makes them look more youthful. One customer, who says it gives her "flawless, dewy, younger skin," writes, "Goes on easy and creamy, gives good coverage without feeling heavy. Makes me look like I have a nice dewy complexion. As I get older, less is best. Foundation and powder emphasize my fine lines. This BB cream doesn't. Just makes me look like I have great flawless skin."

"[This product] adds a healthy glow without being too shiny or too matte—sheer but build-able coverage, and easy to apply and even re-apply mid-day without streaking or cakey-ness or making skin look flakey," another fan adds. "Does not gather in fine lines and pores like others I have tried. My new holy grail!"

And they are not alone. Another notes, "I finally ditched my foundation for this BB cream on the advice of my daughter. I have very good skin for 60, but foundation made my skin look pasty and more wrinkled. This product blurs the imperfections. It gives a nice glowy look and provides sun protection. I'm sold!!"

Even shoppers with sensitive skin think the non-comedogenic product is "heaven-sent," revealing it's the only thing they've found that hasn't irritated their skin—even when they wear it to the gym. And while more is more when it comes to sun protection, customers prone to sunburns say the "magical" cream has helped minimize burns and freckles during spring and summer. 

Maybelline's Dream BB Fresh Beauty Balm is available in five shades, starting at $6.68 each at Amazon.