The brand is raising money for the Breast Cancer Research Foundation.

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Lilly Pulitzer

October is Breast Cancer Awareness Month, and Lilly Pulitzer is one of the many brands using its platform to raise awareness and funds for the Breast Cancer Research Foundation (BCRF). Since Lilly Pulitzer is known for its widely recognizable prints that are often bursting with bright, energizing colors, it’s only fitting that the brand launched a very special pink print dubbed “Pinking Positive” in support of the important cause.

The cheery pink pattern was hand painted in the Lilly Pulitzer print studio and was inspired by “sisterhood, friendship, and the support that women give to one another when going through a difficult time,” according to the brand’s website. Thanks to the special collection, the brand will donate $22,000 to the BCRF, and you can support the cause by shopping the line and sporting the bright pink colors long after October is over.

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The collection includes clothes and accessories, like long-sleeve tops, scarves, a large tote, and more in the special pink pattern. Take a look at a few items from the collection below and head to Lilly Pulitzer to shop the entire line of stylish clothes and accessories that give back.

Jessi Maxi Dress

Lilly Pulitzer

This maxi dress features a classic fit-and-flare silhouette with fun, flowy sleeves. It’s perfect for those tricky transitional weather days during the fall and would look stylish with a light jacket.

Buy It: $198; lillypulitzer.com

Resort Scarf

Lilly Pulitzer

A lightweight scarf with playful tassels to layer with any outfit, this piece will add a pop of color to your usual attire. Simply wrap it around your neck or tie it in a knot to finish off your look.

Buy It: $68; lillypulitzer.com

Sofina Tote

Lilly Pulitzer

Whether you’re on your way to the beach or running errands around town, a large tote is a necessity. This canvas bag will hold all of your belongings and look good doing it. It even features leather handles and gold details for an elevated style.

Buy It: $124; lillypulitzer.com

UPF 50+ Leona Zip-Up

Lilly Pulitzer

For a sporty look, this zip-up jacket delivers both function and style. Made of French terry and spandex, it will wick away water and keep you dry and warm no matter what activity you’re doing.

Buy It: $108; lillypulitzer.com

Paradise Blanket

Lilly Pulitzer

This fleece blanket is just the thing to curl up on the couch with. Throw it on your sofa for easy access while infusing your living room with a burst of color.

Buy It: $58; lillypulitzer.com

While all of the products are available in pink hues, some of the pieces also feature the upbeat, floral patterns in blue and green color palettes.

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