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Macy’s Beauty Sale Mascara
Credit: Deagreez/Getty Images

Some Southern women like the natural, no-makeup look (why put in so much time and effort?), while others prefer a "more is more" type of beauty mindset. They say there's nothing a good set of lashes can't fix and red lipstick is classic for a reason. Some fall in the middle, like me. If you're cut from the same cloth, you probably know that you can achieve a "full face" in just three products and enough determination, and you most likely have a favorite product that makes you feel confident and ready to take on the day. For me, that's mascara.

I love mascara — as in, really love it. I dabble in both drugstore and designer formulas and have tried so many that I could fix up a pro-con spreadsheet on the matter. For a mascara to really impress me, I want my flutter to hit the trifecta of volume, length, and curl. My research has found that there is one particular classic mascara that can make me spend the extra pennies every time, solely due to the many compliments I receive whenever wearing it.

Lancôme's Monsieur Big Mascara is the department-store secret Southern women have been keeping for a long time. Delivering unrivaled volume and drama, she's a queen amongst girls. She's your secret weapon on a Friday night. She's what you pull out when you want your lashes to be traffic-stopping and jaw-dropping thick.

Lancôme Monsieur Big Mascara
Credit: Macy's

I'm not the only one who thinks so, in case you don't trust a total stranger on the Internet. You'll find around 2,800 five-star reviews alone on Nordstrom, another 1,300 five-star reviews on Ulta, and about 1,000 five-star reviews on both Macy's and Sephora. Can you trust a ton of total strangers?

When describing this mascara formula, Lancôme poses quite the argument: Do you want your biggest, boldest lashes yet? Do you want those lashes to last a full 24 hours? Do you want no touch-ups, smudging, or flaking? At this point, we're practically shouting "Yes! Yes!" at the computer screen, just like Aunt Birdie used to do while night-binging QVC at 3 a.m.

The final blow came from Ulta's beauty sale this morning: Do you want to get them at half price? Tear trickles down face. In the distance, sirens. For one day, you can shop Lancôme Monsieur Big Mascara — originally $26 — for $13, as part of Ulta's 21 Days of Beauty Event. That's today, Thursday, September 2, 2021.

Go forth, and get that flutter — before it sells out. Which it probably will. Shop the mascara below.

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Lancome Monsieur Big Mascara
Credit: Ulta

Lancôme Monsieur Big Mascara

You can't go wrong with this classic mascara, especially at half-price. 

BUY IT: originally $26, on sale $13;

Lancôme Monsieur Big Waterproof Mascara
Credit: Sephora

Lancôme Monsieur Big Mascara Waterproof

And in the case that you want to bring that flutter over to the lake, beach, or pool (or deal with chronic watery eyes, or just need a good cry), the waterproof formula is also on sale. 

BUY IT: originally $26, on sale $13;