Let’s toast to the color of the season. *clink*
Rosé came onto the scene as the pretty-in-pink, perfectly chilled refresher that looks just as good poured into a wine glass as it tastes while lounging by the ocean or entertaining on a rooftop patio. Now, ladies are welcoming summertime not only by saluting a glass of the pink libation, but also by drenching their locks in its signature blush tint that’s quickly become the reigning color of the season. Among the many pastel hair color trends we’ve seen pop up as summer approaches, it’s clear that this soft pink is the one that’s looking to stick around. And whether or not you’re ready for a dip into the rosé-hued waters, these blushing strands are no less dreamy to behold.
“The plays of pastels has made a full circle, and pink seems to be the stable one. It’s easy to wear, fades well, and seems to be a low commitment shade,” says Kate Reid, Design Director of COLOR.ME by KEVIN.MURPHY. “Pink in hair works best when it feels organic, even understated.”
It’s not one-size-fits-all, either. Depending on your base color, you can find the right rosé rendition for you. Brunettes can join in with deeper rosy hues, while light blondes can sink into peach tints. And when in doubt, follow your skin tone.
“If you have warm skin, try tangerines, corals, rose, and baby doll pinks,” says Reid. “If you sport cool skin tones, try shades like minky pinks, baby doll, lilacs, and opal pink hues.”
For those who might not want to commit to fully flushed tresses, there are temporary rose gold tints that let you go pink in a pinch—and only for the day. (For the Fourth of July, anyone?) The Kristin Ess Rose Gold Temporary Tint lets you apply in the shower, before enjoying a tinge of playful color until your next wash. No long-term commitment necessary. (Buy It: $12; target.com)
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It’s summertime, which means you’ll be hearing rosé enthusiasts’ calling card—“Rosé All Day!"—more often than you can count. Only the bold few will wear it proudly on their strands too, though.