The New Platinum Blonde Just Arrived

Not only is this icy platinum color on point, but this asymmetrical lob with laidback waves is a major haircut inspiration. 

This platinum blonde fades from darker roots, or smudged roots, to an icy shade. This option is perfect for those with naturally straight hair but is also stunning when styled into curls or soft waves.

Ribbon highlights are a popular, painted-on technique with a gorgeous result. It is absolutely stunning with the ashy platinum coloring, and the ash brown mixes beautifully with the platinum ribbons.

This platinum blonde is a mix of ashy tones and beautiful platinum. Shadow roots are faded out gracefully into wonderfully styled waves. 

Scared of dark roots? You shouldn't be. Dark roots are no longer considered hair color sin; in fact, dark "shadow" roots that fade to icy platinum blonde are popular. Here, the stylist chose to go for a bit more contrast, which makes the platinum and ashy tones take the center stage.

Pearly, almost iridescent, blonde shades are extremely popular right now, so of course, there's a platinum version of the look. The shine that this long wavy flowing hair gives makes us want to run to the beauty store and pick up all our favorite hair serums. 

Balayage highlights are all the rage in hair color right now, and its natural, effortless effect is why. It looks gorgeous here with all the platinum ashy tones, and is the perfect look to take with you into all seasons. We love the subtle brown mixed into this look.

Soft and sweet is the name of the game for this style. Instead of all-over stark platinum, this color job has darker, ashen undertones for a softer look. 

Want something with a little less contrast? Instead of a jarring dark-on-top, light-on-bottom ombré, this look fades seamlessly into a platinum blonde. This coloring job will look flawless when left straight, styled into curls or waves, and is a great option if you love braids and updos.

Ashen hair colors are everywhere, and this bright platinum take on the trend is an icy way to wear it. If you're looking for something a little bolder, this style is striking and is sure to turn heads wherever you go. The shadow roots fade out quickly into a beautiful sheet of icy platinum, perfect for cool skin-toned beauties.

The ashy roots with platinum coloring make this trendy blunt-cut lob look incredibly stylish and chic. You can always add layers for added texture, or leave it all one length if you're searching for a fuller, thicker look. Try a trendy middle part with this lob for a touch of added elegance.

This look elevates this coloration to the next level. We love how the platinum color is brought out by the darker gray-brown tones near the roots. The contrast of the ashy platinum color in her hair and her warm tanned skin tone makes her seem ever more sun-kissed and summer-ready. Add lots of layers and beach waves for a truly beaming result!