The Best Toning Shampoos for Your Hair Color
Made for: Treated reds and coppers
Why it works: The toughest shades to maintain might be color-treated reds. The oils in this shampoo seal in color, which slows down fade time for a more radiant red. Use it in place of your regular shampoo, but beware that the more you wash, the sooner you’ll be back in foils at the salon.
Buy It: Pureology Reviving Red Shamp’Oil, $30; amazon.com
Deep Violet Shampoo
Made For: Black and dark brown hair
Why it works: Applying this dark violet—nearly black—shampoo just once or twice a week will enhance rich, deep strands and eliminate the potential for any red or brassy tones.
Buy It: Aveda Black Malva Shampoo, $48; nordstrom.com
Made For: Cool brunettes
Why it works: Even the most natural brunettes can benefit from a blue shampoo. Its formula neutralizes warm tones like red, orange, and varying shades of brass that can frequently appear in dark blond to light brown strands. Use as frequently as needed.
Buy It: DpHue Cool Brunette Shampoo, $24; dermstore.com
Made For: Blond, gray, and white hair
Why it works: Blondes will especially love this purple pick, because it counteracts yellow tones and restores cool hues. It also works wonders on gray and white strands by uncovering enviable shades of silver. This product can be used daily as well.
Buy It: L’Oréal Professionnel Série Expert Silver Shampoo, $35; ulta.com
Made For: Natural and color-treated hair of any hue
Why it works: While this is the only non-toning shampoo in the bunch, a good cleanser is essential for protecting strands of any color. On the days when you’re not toning, use this gentle, paraben-free option to add shine without stripping hair.
Buy It: Bumble and Bumble Seaweed Shampoo, $24; sephora.com