Top-Rated Hair Color Kits To Buy Right Now—Your Stylist Will Understand

By Southern Living Editors
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Credit: Getty/artursfoto

Should you buy a box of hair color or root touch-up? If it helps you feel more yourself and gets you out of a quarantine rut then, yes, you absolutely should. Do we think you should go ahead and start coloring your hair at home from here on out when you've counted on your stylist/confidante/personal gossip columnist for years, nay decades? Heavens, no! Just like our favorite local bookstores and down-the-street coffee shops will need our support once this quarantine is over, so too will our hairstylists, nail artists, aestheticians, and even the chatty lady that pops up a spray tan tent in our bathrooms the night before each and every wedding of the season. They're the team that helps Southern women put their most put-together foot forward, and soon it will be time to pay them back in full. For now, let's pull ourselves together and put our brave faces on—even if the only thing holding us together is a good face moisturizer and a pair of black high-waisted leggings that are going on their third straight day of wear. Stay home, stay safe, and soak in the family time, prayer time, and extracurricular time. And if you are so inclined, try one of these top-rated hair color kits that thousands of women swear by. It might be just the ticket for making you feel slightly more normal in a highly abnormal set of circumstances.  

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Clairol Nice 'n Easy Permanent Hair Color

Credit: Target

Buy: $6.99; target.com

Clairol delivers dimensional, natural-looking hair color that completely covers each and every one of those pesky grays. More than 30,000 reviewers have chimed in to sing the praises of this conditioning color.

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Madison Reed Radiant Hair Color Kit

Credit: Ulta

Buy: $26.50; ulta.com

Over the past few weeks, new customer revenue growth from at-home hair color authority Madison Reed has multiplied—tenfold. Good luck trying to get your hands on a bottle of their Root Touch Up, which is completely sold out until May 18. Other popular options include their Color Reviving Gloss and the brand's best-selling Permanent Hair Color (shown here).

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Garnier Nutrisse Ultra Color Nourishing Hair Color Crème

Credit: Target

Buy: starting at $6.99; target.com

Can't find your color? Not a chance with this 77-shade strong lineup. Avocado oil, olive oil, and shea oil nourish every strand.

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Clairol Root Touch-Up Permanent Hair Color Kit

Credit: Target

Buy: starting at $2.06; target.com

With a 10-minute processing time, Clairol's fan-favorite Root Touch-Up is ideal for those who aren't letting a quarantine slow them down. Simply brush the color onto roots and let it sit. Rinse to reveal completely covered grays.

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L'Oreal Paris Excellence Triple Protection Permanent Hair Color

Credit: Target

Buy: $7.99; target.com

Stubborn grays don't stand a chance with this permanent hair color system that includes a pre-color treatment designed to prime and protect hair, resulting in more even color.

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Revlon Colorsilk Beautiful Permanent Hair Color

Credit: Target

Buy: $2.69; target.com

If you're out in the sun frequently, whether taking long walks or getting your hands dirty in the garden, look for UV-defense formulas like this one that will help protect against color fade.

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By Southern Living Editors