Amazon's #1 Best-Selling Mascara Is Under $5
The best mascara on Amazon has been racking up glowing reviews. It’s time you took notice.
If I were ever told I had to pack up my most precious items and move to a deserted island, I’d count mascara as a necessity and pack it right alongside a first-aid kit and food. If you’re anything like me, you love the way a great mascara can transform the shape of your eyes and brighten up your expression with a few quick spoolie swipes. Whether your preference is to lengthen, add body, or make your lashes extra black, the best mascaras can easily make a dramatic difference to how you look and feel.
To my surprise, the number 1 best-selling mascara on Amazon is not only from a brand I’ve never heard of, but it’s somehow even less expensive than most drugstore favorites.
Buy It: $4.99; amazon.com
Essence Cosmetics’ Lash Princess False Lash Effect Mascara, which is also the no. 15 best-selling product in Amazon’s more general Beauty and Personal Care section, has nearly 2,700 customer reviews—over 1,600 of which are five stars. I will now admit I must have been living under an eye-makeup rock because Essence Cosmetics clearly has a very prolific fanbase. Not only does the brand boast this much Amazon traction, but the beauty company’s Instagram has almost two million followers.
So, why do people love the makeup brand so much? For one, Essence Cosmetics is able to keep prices so low by ditching supplemental packaging, meaning your mascara will arrive just as you see it: a tube of mascara. The fact that the brand is cruelty- and gluten-free is also notable because the products are available for every kind of customer. The mascara, in particular, has such a strong fandom for its long-lasting, lengthening, and volumizing formula. When comparing this drugstore mascara to other beloved but pricier products—like Younique and Tarte mascaras—happy shoppers found Lash Princess to be higher quality despite the low price point. Some of the most notable reviews prefer the mascara to falsies and even say there’s no flaking with the long-wear product.
My personal favorite five-star review reads: “I gave these to 3 friends for Christmas. I told them nothing about the mascara other than that it was supposed to be one of the best mascaras on the market. We are all beauty product junkies and four of us tried it when we were going to a party. Hands down, they declared it the best mascara they had ever used! Long natural looking lashes and NO clumping! They had never heard of the company. Must cost a lot of money! Their jaws dropped when I told them it was $4.99 and. I bought it on Amazon Prime so I didn't have to deal with the crowded stores. A winner!!!”
Not dealing with in-store hassle and actually getting the best mascara is an easy win-win. And while this mascara isn’t waterproof (although the brand is dropping a waterproof version soon), on reviewer notes, “I can wear it all day at work and then to a super high intensity work out class and it still looks great.” Beauty experts say you should get a new mascara every three months, and now that we know the best mascara on the market is only $4.99, that advice seems a lot more realistic to follow.
Buy It: Essence Lash Princess False Lash Effect Mascara, $4.99; amazon.com