The 5 Best Lipsticks To Try in 2020
IT Cosmetics Pillow Lips Collagen-Infused Lipstick
Buy: $24; sephora.com
I just about squealed when I opened a mailer from IT Cosmetics that held all of their new Pillow Lips tubes. Each color comes in both a matte and cream formula—because IT knows it’s all about preference—and is packed with ingredients that do way more than just deliver long-lasting color. Line-smoothing collagen and hydrating hyaluronic acid are two of the not-so-secret ingredients that will keep your lips smiling.
Revlon Super Lustrous Glass Shine Lipstick
Buy: $9.99; amazon.com
If you’ll never give up your gloss habit, try this lipstick on for size. It melts on as you swipe, imparting the moisture feeling of a lip balm with the high-impact color that you expect from a traditional lipstick. Aloe, rose quartz, and hyaluronic acid smooth and soften lips while it wears—no feathering!
Clinique Even Better Pop Lip Colour Foundation
L’Oreal Paris Age Perfect Luminous Hydrating Lipstick + Nourishing Serum
Buy: $8.49; target.com
A good-for-you lipstick—designed for mature lips—that’s formulated with 45% nourishing ingredients. The range of 10 shades will deliver nine hours of hydration thanks to the brand’s Nourishing Serum and skin-softening Pro Vitamin B5.
Charlotte Tilbury Matte Revolution Lipstick
Buy: $34; sephora.com
Countless women have found a favorite in Charlotte Tilbury’s Matte Revolution Lipstick in Pillow Talk—and if you haven’t tried it yet, now is the time to do it. Don’t let the matte formula intimidate you—it calls on orchid extract (along with a CT secret ingredient) to keep lips protected and soothed with a cashmere finish.