The 5 Best Lipsticks To Try in 2020

Buy: $24; sephora.com

I just about squealed when I opened a mailer from IT Cosmetics that held all of their new Pillow Lips tubes. Each color comes in both a matte and cream formula—because IT knows it’s all about preference—and is packed with ingredients that do way more than just deliver long-lasting color. Line-smoothing collagen and hydrating hyaluronic acid are two of the not-so-secret ingredients that will keep your lips smiling.

Buy: $9.99; amazon.com

If you’ll never give up your gloss habit, try this lipstick on for size. It melts on as you swipe, imparting the moisture feeling of a lip balm with the high-impact color that you expect from a traditional lipstick. Aloe, rose quartz, and hyaluronic acid smooth and soften lips while it wears—no feathering!

Buy: $19.50; ulta.com

Using their trademarked Shade-Match Science, Clinique developed a lipstick range that’s designed to act as your full lip wardrobe. Select your foundation shade, then receive three lip shade matches: naked, casual, and glam.

Buy: $8.49; target.com

A good-for-you lipstick—designed for mature lips—that’s formulated with 45% nourishing ingredients. The range of 10 shades will deliver nine hours of hydration thanks to the brand’s Nourishing Serum and skin-softening Pro Vitamin B5.

Buy: $34; sephora.com

Countless women have found a favorite in Charlotte Tilbury’s Matte Revolution Lipstick in Pillow Talk—and if you haven’t tried it yet, now is the time to do it. Don’t let the matte formula intimidate you—it calls on orchid extract (along with a CT secret ingredient) to keep lips protected and soothed with a cashmere finish.