Shop These Pricey Designer Mascaras for Just $10 Right Now As Part of Ulta's Black Friday Event

We’re the first to admit that a really good drugstore mascara is worth choosing over an overly expensive one almost any day—that is, except on a day when you can score a designer mascara that usually retails for nearly $25 at a drugstore price. That day is today, because Ulta is serving up major mascara steals with over 10 of their top-selling mascaras on sale for just $10. 

So if you’re a fan of flutter, these are some of the best mascaras on the market to replace your drugstore favorite for a spell. From Tarte Maneater Mascara that specializes in sky-high length to Buxom Lash Volumizing Mascara that offers insanely thick volume, we’ve rounded up the best tubes to try. (If you’re looking to explore something totally unique, try out PUR Fully Charged Magnetic Mascara. It’s made with a positively charged formula that coats each lash, lifting and separating like nobody’s business. Now that’s our kind of science.)

Shop our 6 favorite picks from Ulta’s Black Friday and Cyber Week mascara deals now through Saturday, November 28. After you’ve racked up on new mascaras to try, heed these 9 Foolproof Mascara Tricks Every Southern Woman Needs to Know.