Style Beauty Shop These Pricey Designer Mascaras for Just $10 Right Now As Part of Ulta's Black Friday Event We’re making out like smoky-eyed bandits. By Kaitlyn Yarborough Kaitlyn Yarborough Part of the Southern Living team since 2017, Kaitlyn Yarborough is a Georgia native living in Austin, Texas, who covers a wide variety of topics for both the magazine and website, focusing on culture and lifestyle content, as well as travel in the South. Southern Living's editorial guidelines Updated on January 19, 2023 Share Tweet Pin Email Trending Videos Photo: Courtesy Tarte Cosmetics We're the first to admit that a really good drugstore mascara is worth choosing over an overly expensive one almost any day—that is, except on a day when you can score a designer mascara that usually retails for nearly $25 at a drugstore price. That day is today, because Ulta is serving up major mascara steals with over 10 of their top-selling mascaras on sale for just $10. So if you're a fan of flutter, these are some of the best mascaras on the market to replace your drugstore favorite for a spell. From Tarte Maneater Mascara that specializes in sky-high length to Buxom Lash Volumizing Mascara that offers insanely thick volume, we've rounded up the best tubes to try. (If you're looking to explore something totally unique, try out PUR Fully Charged Magnetic Mascara. It's made with a positively charged formula that coats each lash, lifting and separating like nobody's business. Now that's our kind of science.) Shop our 6 favorite picks from Ulta's Black Friday and Cyber Week mascara deals now through Saturday, November 28. After you've racked up on new mascaras to try, heed these 9 Foolproof Mascara Tricks Every Southern Woman Needs to Know. 01 of 06 Buxom Lash Volumizing Mascara Ulta If you haven't heard of this volume-boosting mascara, it's time to become acquainted. It'll have your lashes thicker than anything. SHOP IT: originally $22, on sale for $10; ulta.com 02 of 06 Tarte Maneater Mascara Ulta When you want a little bit of everything, this mascara doesn't discriminate. It's got bristles fit for lengthening, volumizing, and curling. SHOP IT: originally $23, on sale for $10; ulta.com 03 of 06 PUR Fully Charged Magnetic Mascara Ulta This scientifically-charged mascara is certified cruelty-free and vegan-friendly—but the real stars of the show are the positively charged particles that magnetically lift each lash and feign longer lashes overall. SHOP IT: originally $22, on sale for $10; ulta.com 04 of 06 Stila Huge Extreme Lash Mascara Ulta This super lightweight mascara is meant for those who want lashes that look thickened without looking clumpy or flaking off throughout the day. A blend of malleable waxes keep lashes feeling flexible and soft. SHOP IT: originally $23, on sale for $10; ulta.com 05 of 06 Smashbox Super Fan Lash Lengthening Mascara Ulta If you want your lashes to look extra fanned-out and doe-eyed, this football-shaped brush is the way to go. It's meant to last up to 12 hours. SHOP IT: originally $24, on sale for $10; ulta.com 06 of 06 Urban Decay Perversion Volumizing Mascara Ulta This mascara brings the drama, and it's the best to whip out when you want to stop traffic with super thick, full-bodied flutter. SHOP IT: originally $25, on sale for $10; ulta.com Was this page helpful? Thanks for your feedback! Tell us why! Other Submit