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PRIMARY Ulta Black Friday Mascara Deals
Credit: Courtesy Tarte Cosmetics

We’re the first to admit that a really good drugstore mascara is worth choosing over an overly expensive one almost any day—that is, except on a day when you can score a designer mascara that usually retails for nearly $25 at a drugstore price. That day is today, because Ulta is serving up major mascara steals with over 10 of their top-selling mascaras on sale for just $10. 

So if you’re a fan of flutter, these are some of the best mascaras on the market to replace your drugstore favorite for a spell. From Tarte Maneater Mascara that specializes in sky-high length to Buxom Lash Volumizing Mascara that offers insanely thick volume, we’ve rounded up the best tubes to try. (If you’re looking to explore something totally unique, try out PUR Fully Charged Magnetic Mascara. It’s made with a positively charged formula that coats each lash, lifting and separating like nobody’s business. Now that’s our kind of science.)

Shop our 6 favorite picks from Ulta’s Black Friday and Cyber Week mascara deals now through Saturday, November 28. After you’ve racked up on new mascaras to try, heed these 9 Foolproof Mascara Tricks Every Southern Woman Needs to Know.

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Ulta Black Friday Mascara Deals
Credit: Ulta

Buxom Lash Volumizing Mascara

If you haven't heard of this volume-boosting mascara, it's time to become acquainted. It'll have your lashes thicker than anything. 

SHOP IT: originally $22, on sale for $10; ulta.com

Ulta Black Friday Mascara Deals
Credit: Ulta

Tarte Maneater Mascara

When you want a little bit of everything, this mascara doesn't discriminate. It's got bristles fit for lengthening, volumizing, and curling. 

SHOP IT: originally $23, on sale for $10; ulta.com

Ulta Black Friday Mascara Deals
Credit: Ulta

PUR Fully Charged Magnetic Mascara

This scientifically-charged mascara is certified cruelty-free and vegan-friendly—but the real stars of the show are the positively charged particles that magnetically lift each lash and feign longer lashes overall. 

SHOP IT: originally $22, on sale for $10; ulta.com

Ulta Black Friday Mascara Deals
Credit: Ulta

Stila Huge Extreme Lash Mascara

This super lightweight mascara is meant for those who want lashes that look thickened without looking clumpy or flaking off throughout the day. A blend of malleable waxes keep lashes feeling flexible and soft. 

SHOP IT: originally $23, on sale for $10; ulta.com

Ulta Black Friday Mascara Deals
Credit: Ulta

Smashbox Super Fan Lash Lengthening Mascara

If you want your lashes to look extra fanned-out and doe-eyed, this football-shaped brush is the way to go. It's meant to last up to 12 hours. 

SHOP IT: originally $24, on sale for $10; ulta.com

Ulta Black Friday Mascara Deals
Credit: Ulta

Urban Decay Perversion Volumizing Mascara

This mascara brings the drama, and it's the best to whip out when you want to stop traffic with super thick, full-bodied flutter.

SHOP IT: originally $25, on sale for $10; ulta.com