Skip to content

Top Navigation

Southern Living Southern Living
  • Food
  • Holidays & Entertaining
  • Home & Garden
  • Style & Culture
  • News
  • Video

Profile Menu

Your Account

Account

  • Join Now
  • Email Preferences
  • Newsletters
  • Manage Your Subscription this link opens in a new tab
  • Logout

More

  • Give a Gift Subscription this link opens in a new tab
Login
Subscribe
Pin FB

Explore Southern Living

Southern Living Southern Living
  • Explore

    Explore

    • These Haircuts Are Going To Be Huge in 2021

      The trendy haircuts you’ll be seeing everywhere next year. Read More Next
    • How To Season A Cast-Iron Skillet

      Learn how to season this Southern kitchen staple in five easy steps. Read More Next
    • The Right Way to Heat a Pre-Cooked Ham

      It's so easy, trust us. Read More Next
  • Food

    Food

    See All Food

    Lost Cakes of the South

    These simple and spectacular Southern cakes deserve a comeback
    • All Food
    • All Recipes
    • Holidays & Occasions
    • Quick Fix Suppers
    • Slow Cooker Recipes
    • Desserts
    • Casseroles
    • Healthy Recipes
  • Holidays & Entertaining

    Holidays & Entertaining

    See All Holidays & Entertaining

    70 Wedding Vow Examples That Will Melt Your Heart

    Fight writer's block and find ways to express your love with these romantic, funny, and short wedding vow examples.
    • Christmas
    • Entertaining
    • Thanksgiving
    • Southern Weddings
    • Easter
    • Kentucky Derby
    • Valentine's Day
    • 4th of July
    • Mother's Day
  • Home & Garden

    Home & Garden

    See All Home & Garden

    7 Paint Colors We’re Loving for Kitchen Cabinets in 2020

    ‘Tis the season to ditch your all-white palette in favor of something a little bolder and brighter.
    • Home Decor Ideas
    • Idea Houses
    • Before & After
    • Inspired Communities
    • Curb Appeal
    • House Plans & Builders
    • The Grumpy Gardener
    • Plant Names A-Z
  • Style & Culture

    Style & Culture

    See All Style & Culture

    50 Books Everyone Should Read in Their Lifetime

    Curl up with a classic!
    • Southern Culture
    • Hair
    • Travel
    • Beauty
    • Pets
    • Southern Fashion
    • Healthy Living
  • News
  • Video

Profile Menu

Subscribe this link opens in a new tab
Your Account

Account

  • Join Now
  • Email Preferences
  • Newsletters
  • Manage Your Subscription this link opens in a new tab
  • Logout

More

  • Give a Gift Subscription this link opens in a new tab
Login
Sweepstakes

Follow Us

  1. Southern Living
  2. fashion beauty
  3. southern beauty
  4. The Best New Fall Beauty Launches To Hit Stores This Month

The Best New Fall Beauty Launches To Hit Stores This Month

September 30, 2020
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Skip gallery slides
Save FB Tweet
Credit: Aveda

September has arrived and, while the cooler weather isn’t quite here to stay, we can reap the benefits of the fall with a full assortment of just-launched product that signals the start of a fresh season. If you’re ready to ditch the blotting papers, frizz fighters, and self-tanner for richer hues, moisture-packed antiagers, and luxurious fragrances, now’s your chance. Jump aboard autumn with this fun collection of September 2020 beauty buys.

Start Slideshow

1 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

Bio-Oil® Dry Skin Gel

Credit: Bio-Oil®

BUY: $11.96; walmart.com

Only the second launch in Bio-Oil history, the new Dry Skin Gel is designed to soothe and hydrate skin on contact. Apply the pink gel to elbows, rough patches, or anywhere that hydration is needed, pronto.

1 of 12

Advertisement
Advertisement

2 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

Dr.Jart+ Ceramidin Body Lotion

Credit: Sephora

BUY: $25; sephora.com

The ceramide formula backs the skin’s natural moisture barrier to prevent the loss of hydration while a hyaluronic acid complex pulls water from the atmosphere and uses it to replenish the top layer of skin.  

2 of 12

3 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

Dermstore Daily Mineral Sunscreen

BUY: $15/.07 ounces; dermstore.com

Dermstore’s first foray into branded skincare delivers a reef-friendly mineral sunscreen with UVA/UVB SPF 40. It’s free of dyes, preservatives, oils, and fragrances, instead packing a dose of healthy ingredients like ceramides and vitamins C and E that arm and restore skin while it works to protect from sun damage.

3 of 12

Advertisement

4 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

EltaMD Skin Recovery Serum

Credit: EltaMD

BUY: Starting at $31; dermstore.com

Skin can get stressed for a variety of reasons, whether it’s eczema, acne, aging, or even using the wrong products for your skin type. EltaMD’s Skin Recovery System is designed to soothe and reset skin by restoring the health and function of the moisture barrier. The complete system includes a toner, serum, and moisturizer, though implementing even one of the products into your skin-care routine can be a game changer. 

4 of 12

5 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

Garnier Green Labs Hyalu-Melon Smoothing Milky Wash with Hyaluronic Acid + Watermelon

Credit: Target

BUY: 7.99; target.com

You’ve heard about the wonder of hydration hero hyaluronic acid, but give it a go in a cleanser and you’ll never look back. With this fruity skin-care cocktail you'll skip the uncomfortable tight feeling and find skin that's plumper and bouncier.

5 of 12

6 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

Diorshow Iconic Overcurl

Credit: Dior

BUY: $29.50; dior.com

This month Dior released a new and improved version of their classic Diorshow Iconic Overcurl mascara. The new formula features 24 hour wear and is bolstered with cotton nectar to provide immediate flutter and healthier lashes over time. Oh, and don’t miss the new tube that shows off each of the five shades: black, blue, brown, silver glitter, and a limited edition top coat.  

6 of 12

Advertisement
Advertisement
Advertisement

7 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

RMS Beauty Master Radiance Base

Credit: RMS Beauty

BUY: $30; sephora.com

A cream highlighter that comes in two shades (rich and deep) to provide the kind of glow we can only dream about. Organic jojoba oil, chia seed oil, and meadowfoam seed oil are called on for skin-nourishing, protecting, and strengthening benefits—it’s the makeup-skin-care hybrid that’ll liven up winter complexions in a flash.

7 of 12

8 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

Jo Malone Cypress and Grapevine Cologne Intense

Credit: Sephora

BUY: $135/1.7 oz.; sephora.com

Whether you’re looking for a gift for your son, husband, or brother, or want to try on a more masculine scent for yourself, give this one a try. It’s warm and inviting without being too heavy. You’ll love the rich amber notes and how they play with woody grapevine.  

8 of 12

9 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

Peter Thomas Roth Peptide 21 Wrinkle Resist Moisturizer

Credit: Sephora

BUY: $95; sephora.com

With Peter Thomas Roth’s newest moisturizer, you’ll get hydration without the heft. It calls on a peptide and neuropeptide complex to build collagen, smooth fine lines and wrinkles, and firm while providing intense moisture.

9 of 12

Advertisement
Advertisement
Advertisement

10 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

Meraki Quartz Conditioner

Credit: Meraki

BUY: $30; shopmerakiorganics.com

This clean luxury hair-care brand is hitting the market with a deeply nourishing conditioning mask that repairs and restores hydration levels. White willow bark is called on to cleanse the scalp and remove buildup for healthier hair from roots to ends. Shea butter and cupuacu reduce frizz and strengthen strands for less breakage.

10 of 12

11 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

Drybar Liquid Glass Sealant

Credit: Sephora

BUY: $32; sephora.com

Liberally spray this heat-activated formula through damp strands from roots to ends. It will protect against heat tools, repel humidity, and lock in a frizz-free style for up to three washes. 

11 of 12

12 of 12

Save FB Tweet
Pinterest Mail Email iphone Send Text Message Print

AVEDA Botanical Repair Collection

Credit: Aveda

BUY: starting at $12; aveda.com

AVEDA’s new Botanical Repair collection is designed to repair hair damage on every layer of the strand, making it the first of its kind. It’s plant-powered  formulas prevent breakage and protect from future damage.

12 of 12

Advertisement
Advertisement
Advertisement
Replay gallery

Share the Gallery

Pinterest Facebook

Up Next

Share the Gallery

Pinterest Facebook
Trending Videos
Advertisement
Skip slide summaries

Everything in This Slideshow

Advertisement

View All

1 of 12 Bio-Oil® Dry Skin Gel
2 of 12 Dr.Jart+ Ceramidin Body Lotion
3 of 12 Dermstore Daily Mineral Sunscreen
4 of 12 EltaMD Skin Recovery Serum
5 of 12 Garnier Green Labs Hyalu-Melon Smoothing Milky Wash with Hyaluronic Acid + Watermelon
6 of 12 Diorshow Iconic Overcurl
7 of 12 RMS Beauty Master Radiance Base
8 of 12 Jo Malone Cypress and Grapevine Cologne Intense
9 of 12 Peter Thomas Roth Peptide 21 Wrinkle Resist Moisturizer
10 of 12 Meraki Quartz Conditioner
11 of 12 Drybar Liquid Glass Sealant
12 of 12 AVEDA Botanical Repair Collection

Share options

Pinterest Mail Email iphone Send Text Message Print

Login

Southern Living

Magazines & More

Learn More

  • About Us
  • Subscribe this link opens in a new tab
  • Books from Southern Living
  • Contact Us
  • Advertise
  • Content Licensing this link opens in a new tab
  • Sitemap

Connect

Follow Us
Subscribe to Our Newsletter
Other Meredith Sites

Other Meredith Sites

  • 4 Your Health this link opens in a new tab
  • Allrecipes this link opens in a new tab
  • All People Quilt this link opens in a new tab
  • Better Homes & Gardens this link opens in a new tab
  • Bizrate Insights this link opens in a new tab
  • Bizrate Surveys this link opens in a new tab
  • Cooking Light this link opens in a new tab
  • Daily Paws this link opens in a new tab
  • EatingWell this link opens in a new tab
  • Eat This, Not That this link opens in a new tab
  • Entertainment Weekly this link opens in a new tab
  • Food & Wine this link opens in a new tab
  • Health this link opens in a new tab
  • Hello Giggles this link opens in a new tab
  • Instyle this link opens in a new tab
  • Martha Stewart this link opens in a new tab
  • Midwest Living this link opens in a new tab
  • More this link opens in a new tab
  • MyRecipes this link opens in a new tab
  • MyWedding this link opens in a new tab
  • My Food and Family this link opens in a new tab
  • MyLife this link opens in a new tab
  • Parenting this link opens in a new tab
  • Parents this link opens in a new tab
  • People this link opens in a new tab
  • People en Español this link opens in a new tab
  • Rachael Ray Magazine this link opens in a new tab
  • Real Simple this link opens in a new tab
  • Ser Padres this link opens in a new tab
  • Shape this link opens in a new tab
  • Siempre Mujer this link opens in a new tab
  • SwearBy this link opens in a new tab
  • Travel & Leisure this link opens in a new tab
Southern Living is part of the Meredith Home Group. © Copyright 2021 Meredith Corporation. Southern Living is a registered trademark of Meredith Corporationthis link opens in a new tab All Rights Reserved. Southern Living may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. Privacy Policythis link opens in a new tab Terms of Servicethis link opens in a new tab Ad Choicesthis link opens in a new tab California Do Not Sellthis link opens a modal window Web Accessibilitythis link opens in a new tab
© Copyright . All rights reserved. Printed from https://www.southernliving.com

View image

The Best New Fall Beauty Launches To Hit Stores This Month
this link is to an external site that may or may not meet accessibility guidelines.