Style Beauty The Biggest Beauty Launches of 2020 So Far By Patricia Shannon Patricia Shannon Patricia has worked as a lifestyle editor for Southern Living since 2013. Her work focuses on cleaning, gardening, decorating, etiquette, and beauty. Southern Living's editorial guidelines Updated on October 31, 2022 Share Tweet Pin Email Trending Videos Photo: Essie It was hard to narrow down this list—really hard. With so many amazing beauty launches in the first weeks of 2020, our work has been cut out for us. We've included some of our new favorites as well as products that we absolutely can't wait to get our hands on. From an innovative blue-light-blocking foundation to a fresh shampoo that has skin care-inspired ingredients, these beauty buys have set the bar in a major way for the slew of new products slated to hit shelves this year. It's time to warn your bank account—new beauty is coming. 01 of 16 Milani Screen Queen Foundation Ulta Buildable coverage that provides a light-to-medium finish is just the start. The real star power here is the brand's Bluelight Filter Technology that wards against digital damage (think hyper-pigmentation, discoloration, and dullness). Buy: $13.99; ulta.com 02 of 16 Fenty Beauty By Rihanna Full Frontal Volume, Lift & Curl Mascara Fenty Beauty by Rihanna This mascara is making waves for its do-it-all resume. It fans, it lengthens, it lifts, and it defines. We're calling it your new lash MVP. Buy: $24; sephora.com 03 of 16 Essie Talk Sweet to Me Essie It's time to lighten up. Ditch the deep colors and opt for this creamy mauve pink, perfect for times when you're ready to bust out the spring colors but Mother Nature isn't quite on board yet. Buy: $8.99; target.com 04 of 16 Milani Rose Transforming Lip Balm Milani Cosmetics Rose and coconut oils and a dose of vitamin E make this good-for-you balm just the ticket for chapped winter lips. It's formulated with pH-reacting polymers that create a unique-to-you lip shade upon application. Buy: $8.97; walmart.com 05 of 16 L'Oréal Paris Revitalift Derm Intensives 10% Pure Glycolic Acid Serum Ulta Glycolic acid is known for its gentle exfoliating benefits. This concentrated formula promises resurfaced skin in just one week along with noticeably brighter, smoother derma. Buy: $29.99; ulta.com 06 of 16 NYX Born to Glow! Radiant Concealer Ulta A puff-blender tip is designed to allow for precise, no-mess application. The micropearl-infused formula comes in 24 radiance-boosting shades. Buy: $9; ulta.com 07 of 16 Perricone MD Cold Plasma+ Sub-D/Neck Perricone MD Sound familiar? That's because Cold Plasma+ is a revamped version of Perricone MD's iconic neck treatment. It's designed to treat lines, wrinkles, sagging, and uneven texture specifically on the neck and jawline. Caffeine helps to provide a chiseled, more sculpted appearance. Buy: $135; perriconemd.com 08 of 16 Honest Beauty Lit Powder Blush Frisky Honest Beauty Each of the four shades (Femme: deep mauve, Flirty: peachy pink, Foxy: peachy coral, and Frisky: nude rose) are perfectly blendable, providing a subtle glow that sets and defines cheekbones. A bit of shimmer gives a hint of luminosity. Buy: $12.99; amazon.com 09 of 16 Paula's Choice CLINICAL Niacinamide 20% Treatment Paula's Choice Pore problems? Niacinamide has you covered. It's used to tighten sagging and enlarged pores while also having a hand in warding off damage from UVB light. What makes this formula different than other niacinamide-boasting products on the market is its whopping 20% concentration. Buy: $48; paulaschoice.com 10 of 16 göt2b® Be Twisted™ Curl Reviver Cream göt2b® Let second-day curls live up to their full potential with a cream that moisturizes and defines without leaving behind even a hint of tackiness. Buy: $4.97; walmart.com 11 of 16 Drunk Elephant F-Balm Electrolyte Waterfacial Our testing editor said her skin felt instantly hydrated upon application—and that was after a weekend packed with notoriously skin-drying flight time. You might notice tiny beads within the cream formula, they're loaded with vitamin F (thus, F-Balm) which heals and provides soothing hydration to the outermost layer of skin. Use the mask overnight by applying as the last step in your evening skin care routine. Buy: $52; sephora.com 12 of 16 Bite Agave+ Intensive Lip Mask Bite We get it, $26 for a lip balm is a little aggressive—but, in our defense, it's way more than that. This lip mask comes in two flavors/shades: Agave (clear) and Buzzed (rose gold pearl). It's armed with soothing Agave Nectar, antioxidant-boosting açaí, and moisturizing mangosteen extract to create a super intensive lip mask that will go to work on even the most parched lips. Buy: $26; sephora.com 13 of 16 Lancôme Rènergie Lift Multi-Action Ultra Double-Wrapping Cream Face Mask Lancôme Each sheet mask is soaked with 20g of Rènergie Lift Multi-Action Ultra cream, meaning you're getting a moisturizer and a mask in one. Leave it on for 20 minutes, then gently blend the remaining cream into your skin. Buy: $68/box of 5 masks; ulta.com 14 of 16 Aquis Detoxifying Hair and Scalp Wash Aquis Remove styling-product buildup with activated charcoal and salicylic acid. They'll get the job done without stripping hair of natural oils. Buy: $28; aquis.com 15 of 16 Dermalogica BioLumin-C Eye Serum Dermalogica Vitamin C has been known to brighten and firm, but this complex is specifically create to combat early signs of aging—call it your intro into around-the-eye care. Buy: $70; ulta.com 16 of 16 Garnier Fructis Treats Aloe Shampoo Cool and refreshed, nourished and hydrated—the benefits of Garnier's latest Treats Shampoo and Conditioner line launch had us at hello. Other options include Nourishing Treat Shampoo & Conditioner + Coconut Extract, Damage Repairing Treat Shampoo & Conditioner + Papaya Extract, and Soothing Treat Shampoo & Conditioner + Avocado Extract. Buy: $5.79; target.com (shop the conditioner here) Was this page helpful? Thanks for your feedback! Tell us why! Other Submit