Style Beauty This Eyebrow Gel Gives Me Thick, Bushy Brows Just Like My Mom Had in the '80s It stays on all day and won’t smudge. By Christie Calucchia Christie Calucchia Christie Calucchia is a writer, editor, and content strategist with five years of experience in the lifestyle digital media space. She has interviewed interior designers, organization experts, dermatologists, and celebrities to discover trends and provide product recommendations. Her work can be found on Real Simple, Southern Living, Better Homes & Gardens, InStyle, People, Health, Shape, and more. Southern Living's editorial guidelines Published on August 6, 2021 Share Tweet Pin Email We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more. Photo: Courtesy of Merit Beauty My mom used to tell me that fashion trends always come back in style. As a child, while standing in her closet looking at her menswear-inspired vests and high-waisted denim pants from the '80s, this was hard to believe. But now that I've been around long enough to see mom jeans, banana clips, scrunchies, and more formerly outdated trends reemerge, I have to say that Mom was right (as usual). Now, I even find myself mimicking one of her signature beauty looks from the '80s: bold bushy brows. Pencil-thin eyebrows have once again given way to thicker, bushier brows, and I recently found one of the best brow gels for achieving this retro style. It's a volumizing brow pomade from a new beauty brand called Merit. The product is aptly named Brow 1980, a nod to the decade that first brought us the furry brow, and let me tell you, it delivers. Available in three shades, the tinted pomade adds color and volume to brows for a naturally fuller look. Its vegan, mineral-based formula calls on vitamin B5 for flexibility and kaolin clay for subtle color. And unlike other brow gels, this one doesn't flake or smudge, even in humid summer weather. You can apply the pomade with the included spoolie brush that's tapered for precision. I swipe it on with a few upward strokes following my natural arches as a final step in my makeup routine. Seemingly coating each individual hair, the gel darkens my brows and keeps my desired feathered look in place. And although it certainly makes a visible difference in the texture and color of my brows, it doesn't look over the top, which I, a makeup minimalist, appreciate. So far, the brow pomade has racked up a few hundred positive reviews from shoppers who love how it amps up their makeup routines. "This pomade is perfect for giving my brows definition and setting the shape without giving me a heavy look," one Merit customer wrote. "Takes two seconds to apply and holds all day," said another. You can grab a tube of the volumizing eyebrow gel from Merit or Sephora for $24. It's a bit of a splurge for a beauty product, but just a little pomade goes a long way, so you shouldn't have to replace yours frequently. Order one today to get the 1980s-inspired brows of your dreams. Courtesy of Merit BUY IT: $24; meritbeauty.com or sephora.com Was this page helpful? Thanks for your feedback! Tell us why! Other Submit More Must-Shop Products This Breezy, Under-$50 Wrap Dress Is Perfect For Summer Weddings, And It Doesn’t Wrinkle Easily This Is The Best-Selling Maxi Dress At Amazon—And Shoppers Say It’s Perfect For Hot Summer Days Ward Off Bugs This Summer With These 8 Insect Repellents You'll Actually Want To Use