This Was Just Named the #1 New Eyeliner of 2019—And It Only Costs $8
Put your [other] pencils down.
We love a good eyeliner. There’s nothing like it for making those lashes look fuller and giving your peepers the extra pop they need to really sparkle. What we love even more than a good eyeliner, is a good eyeliner that clocks in under $10. Meet Maybelline New York’s new Tattoo Studio Sharpenable Gel Pencil. It was just named the number one new eyeliner release of 2019 based on Nielsen and NPD data, and you can grab it at your local drugstore for $8.
We’ve been sitting in the liquid eyeliner camp for some time now. You can’t beat the ease that it glides on, not to mention the convenience of not needing a sharpening tool to keep your liner game on point. But the people have spoken, and they’ve set their sights on Maybelline’s latest pencil that promises a waterproof finish while resisting both sweating and smudging. We can see the appeal.
It comes in eight different shades that range from classic black (Deep Onyx) to purple (Rich Amethyst). Try Intense Charcoal or Bold Brown for a more subtle daytime look but, if you’re looking for a walk on the wild side, Striking Navy gets our vote.
The pencil’s gel finish helps it glide on without tugging at the eyelid—a must—and is designed to stay put for up to 36 hours. Now, why you would need eyeliner to stay on for 36 hours is a bit beyond our comprehension, but we’ll leave that discussion for another day.
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The winners were chosen based on Nielsen and NPD data for the number of units of eyeliner sold in major retailers from December 1, 2018 through March 23, 2019. Maybelline also took home the top spot in the Brow Launch category for their Tattoo Studio Brow Pomade.