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Instant Age Rewind Shades
Credit: Maybelline

I write a lot about dark circles. Why? Because they're like a bad penny that keeps turning up, an Armageddon cockroach you just can't get rid of, an itch you cannot ever fully scratch. They're a soul-sucking disaster to deal with daily (am I being dramatic?). And so I write.

As far as preventing or permanently eliminating, you don’t have a ton of options at your disposal. Using a brightening eye cream, like Olehenrikson’s bestselling Banana Bright Eye Cream, has definitely made a difference with strict continual use. But the second I don't get a full seven hours of sleep (as in, every other night, at least?), they wreak shadowy havoc.

Obviously concealer is not a longterm solution, but it sure helps—and for dark circles, there's one formula I always come back to: Maybelline's Instant Age Rewind Concealer, which doubles as a "Dark Circle Eraser." I witnessed people wax on about this product across the Internet for ages (it has over 4,000 five-star reviews on Amazon!) before I finally caved and tried it. Then I promptly oohed and aahed to myself in the bathroom mirror. How could a $10 drugstore concealer be so good?

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My main issue with under-eye concealer is that it can often be drying, which is one of the worst places to be dry. Then the area around the eyes just looks flaky, the concealer has nothing to stick to, dark circles are on full display again, and I'm very, very peeved. I can honestly say that it hasn't happened again since I started using Maybelline's Instant Age Rewind.

The formula itself is super creamy, which is the most satisfying when you're swiping it on with the spongey, spherical applicator. After that, I lightly dab with my ring finger to blend it out. To say that the instant results are noticeable is an understatement. Think zombie girl turns into Sleeping Beauty status.

I'm not alone. This product is consistently reported as “America's most popular concealer” (according to unit sales), and you'll catch thousands of five-star reviews on Ulta, Walmart, and Target. And just wait, things get better: It's getting in on the Black Friday and Cyber Monday deals this year, big time.

For a limited time, you can get 30% off of Maybelline Instant Age Rewind Concealer, which means you're getting your new dark circle-busting BFF for $7 or less. (I'm saying less because almost all shades are listed well below $10 on Amazon regularly.) That's one and a half Starbucks lattes—and it will last you months. The deal can be shopped exclusively on Amazon.com, and the offer runs from 11/29–12/6.

There are 18 shades to choose from, but two are definitely worth mentioning: the Neutralizer and the Brightener (these are only $6!). For extreme cases of dark circles, apply the Neutralizer first and then follow with the shade that matches your skin tone. The Brightener is best applied to your inner corner and on the brow bone after your true shade has been applied.

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Now go tell your dark circles to be very afraid. She’s coming for ya.