Brand New Beauty Launches You Need To Know About Now

Patricia Shannon

We love keeping up with all the latest skin care, makeup, and hair care launches. It seems the month of May has been surprisingly abundant, with amazing new products hitting shelves one after another. Instead of one or two (if we’re lucky) exciting launches, we have a full class of age fighting, hair restoring, lash building, and complexion boosting new favorites. Take a look through these worthwhile buys for everything you need to know about now. 

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Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

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Mary Kay TimeWise Miracle Set 3D

Mary Kay

We love that Mary Kay is marketing this collection as your new classics. The full set includes 4-in1 Cleanser, Day Cream SPF 30 Broad Spectrum Sunscreen, Night Cream, and Eye Cream; but you can buy them separately if you prefer. TimeWise is offered in two different formulas—one for normal/dry skin and one for combination/oily skin types.

Buy It: starting at $24; marykay.com

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Glossier Lash Slick

Glossier

Fans have been anxiously awaiting news of a Glossier mascara and the notoriously tight-lipped brand finally delivered with Lash Slick. It comes in just one shade, black, and clocks in at a reasonable $16 per tube.

Buy It: $16; glossier.com

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It’s A 10 Blow Dry Collection

It's a 10

The brains behind It’s a 10 hair care somehow managed to create a line of products that deliver the same shiny results as those in-salon gloss treatments. What we love most about the Blow Dry Collection might just be the lightweight formula that promises not to weigh down even thin, fine hair. The range includes Glossing Shampoo, Glossing Glaze Conditioner, and Styling Balm.

Buy It: starting at $21, itsa10haircare.com

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Merle Norman Cheek Crayon

Merle Norman

These chubby little sticks come in variety of shades ranging from blush to bronzer. You’ll love the application: They go on like a cream and almost instantly dry to a powder finish.

Buy It: $20; merlenorman.com (to purchase, visit your local Merle Norman Studio)

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Ole Henriksen Cold Plunge Pore Mask

Ole Henriksen

The cold plunge fad is taking the beauty world by storm. Instead of subjecting your face to an unpleasant dunk in freezing water each morning, try Ole Henriksen Cold Plunge Pore Mask that mimics the effect of the not-so-pleasant process. Instantly smaller pores without a sink full of ice-cold water? Genius.

Buy It: $36, olehenriksen.com

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Kiehl’s Glow Formula Skin Hydrator

Kiehl's

Kiehl’s Glow Formula Skin Hydrator is a winner for both immediate and long-term complexion-boosting benefits. It promises instant radiance and antioxidant protection while increasing your overall glow over time. There are a few different ways to make the most out of this skin saver: Mix it with your foundation, apply it after moisturizer and before sunscreen, combine it with your moisturizer, or use it a la carte.

Buy It: $38, kiehls.com

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