Brand New Beauty Launches You Need To Know About Now

We love that Mary Kay is marketing this collection as your new classics. The full set includes 4-in1 Cleanser, Day Cream SPF 30 Broad Spectrum Sunscreen, Night Cream, and Eye Cream; but you can buy them separately if you prefer. TimeWise is offered in two different formulas—one for normal/dry skin and one for combination/oily skin types.

Buy It: starting at $24; marykay.com

Fans have been anxiously awaiting news of a Glossier mascara and the notoriously tight-lipped brand finally delivered with Lash Slick. It comes in just one shade, black, and clocks in at a reasonable $16 per tube.

Buy It: $16; glossier.com

The brains behind It’s a 10 hair care somehow managed to create a line of products that deliver the same shiny results as those in-salon gloss treatments. What we love most about the Blow Dry Collection might just be the lightweight formula that promises not to weigh down even thin, fine hair. The range includes Glossing Shampoo, Glossing Glaze Conditioner, and Styling Balm.

Buy It: starting at $21, itsa10haircare.com

These chubby little sticks come in variety of shades ranging from blush to bronzer. You’ll love the application: They go on like a cream and almost instantly dry to a powder finish.

Buy It: $20; merlenorman.com (to purchase, visit your local Merle Norman Studio)

The cold plunge fad is taking the beauty world by storm. Instead of subjecting your face to an unpleasant dunk in freezing water each morning, try Ole Henriksen Cold Plunge Pore Mask that mimics the effect of the not-so-pleasant process. Instantly smaller pores without a sink full of ice-cold water? Genius.

Buy It: $36, olehenriksen.com

Kiehl’s Glow Formula Skin Hydrator is a winner for both immediate and long-term complexion-boosting benefits. It promises instant radiance and antioxidant protection while increasing your overall glow over time. There are a few different ways to make the most out of this skin saver: Mix it with your foundation, apply it after moisturizer and before sunscreen, combine it with your moisturizer, or use it a la carte.

Buy It: $38, kiehls.com