Creamy, full-coverage, and enough to scare my chronic dark circles away. 

By Kaitlyn Yarborough
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There are plenty of beauty hacks out there that seem too good to be true: skin-care products that promise to “erase your pores” or hair products that vow to “cure split ends.” After years of testing, I’ve wised up to it. Unfortunately, it’s often not that easy. However one thing that falls close to the too-good-to-be-true category without going into delusion? Cheap makeup products that outperform way more expensive options. For these unicorns, I’m a sucker. 

I’ve been searching for the concealer version of my favorite L’Oréal Lash Paradise Mascara (one such unicorn) for a long time now, and after seeing the underground cult-loved L.A. Girl HD Pro Concealer pop up on countless makeup artists’ Instagram and TikTok accounts, I thought I’d perhaps sniffed one out. Did I mention it costs only $4 on Ulta? So, yep, I was ready to purchase.

Many of the makeup enthusiasts online tout the creamy full-coverage concealer as being a holy grail when it comes to three different ways to use it: as an under-eye concealer that won’t crease, as a color corrector (using one of the more than 10 color-correcting shades), and as a non-contourish contour for beginners. On all accounts, shopper reviews rave and keep raving.

PRIMARY L.A. Girl HD Pro Concealer
Credit: Ulta

Personally, I found it to work wonders on my under-eye circles and dark spots—so much so, that foundation was no longer a necessity. Tinted moisturizer is my new bestie. As for the contouring bit, it won’t be something I need often, but after watching tutorials on how to use it for that purpose, it was super easy and not obvious. (My biggest fear!) You simply get a shade about three shades too dark for your base skin tone and apply a stroke to the hollow of your cheeks, on the jawline, and above the temples framing the face. The most important thing here is to blend, blend, blend until you have a flattering subtle contour. You’ll use your normal concealer shade on the rest of your face when doing this. 

If you’re new to color-correcting, know that colors that are opposite of one another on the color wheel will cancel each other out. For example, green concealer cancels out red blemishes, purple concealer minimizes sallow spots, and orange or pink concealer helps minimize dark circles. The best part? It makes your skin look flawless but naturally so. Jackpot. Choose one of L.A. Girl’s HD Pro Concealers in a color-correcting shade and see the difference. (For me, dark circles are the enemy, so I would choose a pinkish shade. However the original formula is full-coverage enough for me to skip it altogether.) 

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L.A. Girl HD Pro Concealer
Credit: Ulta

L.A. Girl HD Pro Concealer

So if you’re looking to try a Tarte Shape Tape-esque concealer at literally a sixth of the price, this one’s friendly to your skin and your budget. Consider me sold. 

Shop It: $3.74; ulta.com