Why Southern Women Will Never Part With Their Powder
A case for a classic vanity staple.
It may seem silly, but as a little girl I was fascinated by powder. There was just something inherently glamorous about watching my mom apply the finely milled granules across her face with a giant powder puff. Growing up down South, powder has always been something our grandmothers and mamas have sworn by, but recently I’ve noticed that it seems to be falling to the wayside. Maybe the fancy new complexion correctors like liquid cushion compacts or the on-the-go chubby sticks are to blame or maybe it’s the (incorrect) assumption that powder will leave skin looking chalky and cakey. Either way, I’m here to make the case that you shouldn’t tuck away your compact quite yet. Its tried and true results paired with new innovations have me banking that our beloved powder is about to have a comeback y’all. So why exactly is powder such a crucial step in a Southerner’s beauty routine? Let me count the ways:
1. It holds your look in place
Since Coty’s Airspun Loose Powder hit the scene in 1935 and became a favorite of Old Hollywood actresses, translucent powder is the easiest way to set your makeup. An invisible formula like Make Up For Ever’s Ultra HD Microfinishing Loose Powder is designed to lock foundation in place, Not to mention, it can also be used to keep your lipstick from sweating off in the heat. After applying color to your pout, lightly blot and then hold the tissue over lips. Use a brush to sweep the powder over the tissue—this will absorb any extra moisture from the lipstick, ensuring it stays in place.
2. It stops sweat and shine
The quickest way to nix a shiny forehead on the fly? Powder of course. Keep a mattifying pressed formula in your bag for T-zone touch-ups. Neutrogena’s Shine Control Powder has oil-absorbing rice protein in it that soaks up grease. The best part is that it’s so lightweight, you won’t even feel it on skin.
3. It gives skin a flawless finish
Similar to how a topcoat gives your manicure the perfect finishing touch, powder does the same thing. For extra coverage, apply a tinted one, like Glossier’s Wowder, all over or anywhere that needs a little extra TLC. The best part is its blurring effect, which reduces the appearance of pores and fine lines.
WATCH: Secrets Of Flawless Skin
4. It illuminates
Unlike liquid formulas that can quickly melt-off, a highlighting powder is the most natural way to get a lit-from-within glow. Look for a mineral formula with light-reflecting particles, such as Laura Mercier’s Mineral Illuminating Powder that’s made with a gemstone complex. Dust it all over for a radiant finish or target specific areas you want to show off like the tops of cheekbones or your cupid’s bow.
5. It protects against UV damage
Formulas like Supergoop’s and ColorScience’s not only hold everything in place and nix shine, but they also protect against the sun thanks to their mineral SPF properties. Plus, the portable brush packaging allows for easy reapplication throughout the day.