Style Beauty Maybelline is the #1 Selling Mascara Brand in the U.S. Here's why we (and everyone else) can't get enough of this budget-friendly brand. By Mary Shannon Wells Mary Shannon Wells Mary Shannon is an Associate Digital Editor and has been on the Southern Living team since 2017. She helps run the brand's social media accounts on Twitter, Instagram, Facebook, Snapchat, and TikTok, where she's happily behind the scenes. When she's not ruffling feathers with an etiquette poll via Instagram Stories, she's writing content for the website and assisting in various print projects like gift guides and home stories. Southern Living's editorial guidelines Updated on January 3, 2020 Share Tweet Pin Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Photo: Aja Koska/Getty Images Shopping for mascara is overwhelming to say the least. There are hundreds of brands, formulas, brush sizes and shapes, price ranges, and vendors to consider. Even against luxury price tags, drugstore go-to Maybelline is the Number 1 selling mascara brand in the U.S. Here's why. First of all, Maybelline has dozens of mascara formulas for every last need your lashes could have. Who hasn't owned several iconic pink and green tubes of Maybelline Great Lash? Other launches like Lash Sensational and The Falsies, which just won a 2019 Allure Best of Beauty Award for its waterproof formula, have become household essentials in the mascara realm. And those are just a few of the 88 unique formulas the brand offers internationally. If 88 formulas sounds intimidating, Maybelline recently added a Mascara Quiz to their website so you can find your perfect match according to your lash needs. Take the quiz here. If you already have your favorite Maybelline mascara on lockdown, it should come as no surprise that it's the best-selling brand in the country. The average woman owns 3.5 tubes of mascara, and with Maybelline's incredible prices, you can always add an extra one to your routine. Here are some staff picks from the best-selling brand: Great Lash Washable Mascara Amazon Buy It: amazon.com This tube is Maybelline's best-seller, and it's reached cult-classic status over the decades its been around. Lash Sensational Amazon Buy It: amazon.com This sweat-proof formula has a layered brush that builds fluttery, wow-worthy lashes. Total Temptation Washable Mascara Amazon Buy It: amazon.com This formula has an incredible coconut scent and lush, fluffy brush. Volum’ Express The Falsies Waterproof Amazon Buy It: amazon.com There won't be a clump or flake in sight with this flexible wand that lifts and separates each lash. WATCH: 9 Foolproof Mascara Tricks Every Southern Woman Needs to Know Overall, if you're looking for a budget-friendly mascara that actually works, find the nearest Maybelline section and you won't be disappointed by the best-selling brand in the country. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit