Style Beauty Brand-New Beauty Products We Can't Wait To Try in 2021 By Patricia Shannon Patricia Shannon Patricia has worked as a lifestyle editor for Southern Living since 2013. Her work focuses on cleaning, gardening, decorating, etiquette, and beauty. Southern Living's editorial guidelines Updated on March 10, 2021 Share Tweet Pin Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Walmart This year, we're looking forward to taking even better care of ourselves than we did in 2020, and we're not neglecting an inch. From a pedicure in a pouch (thanks, Sally Hansen) to a brand new soothing and clarifying shampoo straight from the drugstore (looking at you, Neutrogena), we've got plenty of fresh beauties to keep our skin, hair, and nails feeling and looking their finest this year. Here are the just-released products we can't wait to get our hands on. Peace Out Retinol Eye Stick Sephora BUY IT: $28; sephora.com Treat wrinkles and fine lines under and around the eyes with fine-tuned application. The formula is designed to both minimize skin issues (texture, firmness, and signs of aging) while also boosting hydration and locking in moisture. Buy Now RMS Beauty Mini Lip2Cheek Glow Quad Sephora BUY IT: $25; sephora.com Consider this your one-stop shop for youth-enhancing glow (when applied to the apples of the cheek) and luminous lift (when applied near the cheekbone). Mix and build color for a customized look to suit your complexion. For lips, gently press the formula into your pout, again building coverage for a bolder look. Buy Now Olay Regenerist Collagen Peptide 24 Moisturizer Target BUY IT: $28.99; target.com Use this moisturizer each morning and night to support the skin's natural renewal process, bringing about younger-looking skin that's visibly firmer, plumper, and smoother. Buy Now Peter Thomas Roth Water Drench Hyaluronic Glow Serum Sephora BUY IT: $68; sephora.com The brand's trademarked HydraFence provides up to 120 hours of hydration. It's paired with moisture-boosting hyaluronic acid and a fine-line filling Ceramide Complex, resulting in one glow-inducing serum that fans can't stop raving about. Buy Now ILIA Lip Wrap Clean Hydrating Lip Mask Sephora BUY IT: $26; sephora.com When the dry winter weather hits, our lips can take a beating. A leave-on lip mask coats pouts in hydration-boosting sea succulent extract, moisture-locking hyaluronic acid, and gently exfoliating papaya enzymes. Buy Now Benefit Cosmetics The POREfessional: Super Setter Pore-Minimizing Setting Spray Sephora BUY IT: $32; sephora.com After applying makeup, mist this spray evenly over the face to lock in your look, camouflage pores, and hydrate for up to 16 hours. Buy Now Clinique Smart Night Clinical MD Multi-Dimensional Repair Treatment Retinol Clinique BUY IT: $69; clinique.com A Comforting Hydrator Blend soothes skin with hyaluronic acid, vitamin E, squalene, and mango seed butter to reduce the irritation often associated with starting a retinol skin-care regimen. If irritation progresses, decrease retinol use to once every other night until your skin becomes acclimated. Buy Now Lancôme Lash Idôle Lancome BUY IT: $26; sephora.com We found a new favorite in this curved, flexible, micro-bristled brush that gently grabs every last lash and coats with a volume-boosting formula. Buy Now Living Proof Curl Elongator Sephora BUY IT: $38; sephora.com Elongate, detangle, and define tight coils to reduce shrinkage and frizz while treating curls to a Healthy Curl Complex. It's designed to strengthen hair and provide natural definition. Buy Now Summer Fridays Cloud Dew Oil-Free Gel Cream Sephora BUY IT: $42; sephora.com If you often skip the moisturizer figuring it will just make your skin appear more oily, this is the hydrator to add to your must-try list. It uses three types of hyaluronic acid to provide the lightest weight moisture. You'll see plumper skin, reduced lines and wrinkles, and smoother skin (read: makeup will go on like a dream). Buy Now Sally Hansen Hydrating Foot Mask Walgreens BUY IT: $5.99; walgreens.com If it has been a while since you sat in a salon pedicure chair, this 15-minute foot mask will get your feet back in shape in a flash thanks to a moisture-rich formula that calls on vitamin E and macadamia and shea butters. You'll see a major increase in hydration, softness, and smoothness after just one use. Buy Now Maybelline New York Lash Sensational Sky High Mascara Robbie Caponetto BUY IT: $11.49; amazon.com This mascara is making waves, already selling out four times since it hit the market earlier this month—and for good reason. The lift, length, and separation you'll get from each swipe is unparalleled and just the kind of budget-friendly beauty buy we can't resist. Buy Now Philosophy Nature in a Jar Skin Reset Serum with Bakuchiol Ulta BUY IT: $58; ulta.com From the brand behind America's number one selling face wash comes a serum powered by retinol-alternative bakuchiol that boosts collagen and provides antioxidant protection against environmental aggressors. What you'll get is an increase in skin smoothness and firmness, but without the irritation that sometimes comes along with the antiaging powerhouse retinol. Buy Now Neutrogena Exfoliating Shampoo for Oily Hair and Scalp with Pink Grapefruit Walmart BUY IT: $8.74; walmart.com This clarifying shampoo is meant to increase scalp health, cleansing away residue and product buildup. It's specifically formulated for those with oily scalps though it can be used on a variety of hair types, including color-treated. Buy Now Dove Refillable Deodorant Robbie Caponetto BUY IT: $9.99; target.com This month Dove launched their first-ever refillable deodorant. Each refill is comprised of 98% recycled plastic and features the same skin-loving ingredients we've come to rely on. The case comes with a lifetime guarantee. Buy Now Pantene Miracle Rescue Moisture Mix-In Treatment Robbie Caponetto BUY IT: $8.59; target.com Add a few pumps of this formula to your conditioner for hair that's restored from the inside out. Buy Now L'Oréal Paris Age Perfect Rosy Tone Night Cream Robbie Caponetto BUY IT: $19.99; amazon.com Lipohydroxy acid renews surface cells and boosts collagen and elastin for firmer-looking skin in four weeks. Buy Now Covergirl Outlast Extreme Wear 3-in-1 Full Coverage Foundation Robbie Caponetto BUY IT: $10.49; amazon.com This full-coverage triple threat works as a primer, concealer, and foundation to create one flawless finish tough enough to handle the Southern heat. Buy Now Olay Nighttime Rinse-Off Body Conditioner Robbie Caponetto BUY IT: $7.39; target.com Use this in-shower retinol cream to reduce signs of aging on the arms, legs, and chest. Buy Now No7 Laboratories Resurfacing Peel 15% Glycolic Acid Courtesy No7 BUY IT: $39.99; ulta.com A gel with 15% glycolic acid promotes skin-cell turnover for a more radiant complexion that's primed to maximize the efficacy of your existing antiaging regimen. Use up to three times a week. Buy Now Sally Hansen Spa Collection Hydrate Peel-Off Nail Mask Courtesy Sally Hansen BUY IT: $9.99; ulta.com Time for some TLC: Apply a thin layer of the hyaluronic acid-bolstered liquid over each nail. Let it dry for 15 minutes before peeling. Buy Now Essie Pillow Talk the Talk Courtesy of Essie BUY IT: $10.99; target.com The Not Red-y for Bed nail polish collection is a new drop of nine shades destined to be classics, but we're naming this soft pink the valedictorian. Buy Now Was this page helpful? Thanks for your feedback! Tell us why! Other Submit