Brand-New Beauty Products We Can’t Wait To Try in 2021

BUY IT: $28; sephora.com

Treat wrinkles and fine lines under and around the eyes with fine-tuned application. The formula is designed to both minimize skin issues (texture, firmness, and signs of aging) while also boosting hydration and locking in moisture.

BUY IT: $25; sephora.com

Consider this your one-stop shop for youth-enhancing glow (when applied to the apples of the cheek) and luminous lift (when applied near the cheekbone). Mix and build color for a customized look to suit your complexion. For lips, gently press the formula into your pout, again building coverage for a bolder look.

BUY IT: $28.99; target.com

Use this moisturizer each morning and night to support the skin’s natural renewal process, bringing about younger-looking skin that’s visibly firmer, plumper, and smoother.

BUY IT: $68; sephora.com

The brand’s trademarked HydraFence provides up to 120 hours of hydration. It's paired with moisture-boosting hyaluronic acid and a fine-line filling Ceramide Complex, resulting in one glow-inducing serum that fans can’t stop raving about.

BUY IT: $26; sephora.com

When the dry winter weather hits, our lips can take a beating. A leave-on lip mask coats pouts in hydration-boosting sea succulent extract, moisture-locking hyaluronic acid, and gently exfoliating papaya enzymes.

BUY IT: $32; sephora.com

After applying makeup, mist this spray evenly over the face to lock in your look, camouflage pores, and hydrate for up to 16 hours.

BUY IT: $69; clinique.com

A Comforting Hydrator Blend soothes skin with hyaluronic acid, vitamin E, squalene, and mango seed butter to reduce the irritation often associated with starting a retinol skin-care regimen. If irritation progresses, decrease retinol use to once every other night until your skin becomes acclimated.

BUY IT: $26; sephora.com

We found a new favorite in this curved, flexible, micro-bristled brush that gently grabs every last lash and coats with a volume-boosting formula.

BUY IT: $38; sephora.com

Elongate, detangle, and define tight coils to reduce shrinkage and frizz while treating curls to a Healthy Curl Complex. It's designed to strengthen hair and provide natural definition.

BUY IT: $42; sephora.com

If you often skip the moisturizer figuring it will just make your skin appear more oily, this is the hydrator to add to your must-try list. It uses three types of hyaluronic acid to provide the lightest weight moisture. You’ll see plumper skin, reduced lines and wrinkles, and smoother skin (read: makeup will go on like a dream).

BUY IT: $5.99; walgreens.com

If it has been a while since you sat in a salon pedicure chair, this 15-minute foot mask will get your feet back in shape in a flash thanks to a moisture-rich formula that calls on vitamin E and macadamia and shea butters. You’ll see a major increase in hydration, softness, and smoothness after just one use.

BUY IT: $11.49; amazon.com

This mascara is making waves, already selling out four times since it hit the market earlier this month—and for good reason. The lift, length, and separation you’ll get from each swipe is unparalleled and just the kind of budget-friendly beauty buy we can't resist.   

BUY IT: $58; ulta.com

From the brand behind America’s number one selling face wash comes a serum powered by retinol-alternative bakuchiol that boosts collagen and provides antioxidant protection against environmental aggressors. What you’ll get is an increase in skin smoothness and firmness, but without the irritation that sometimes comes along with the antiaging powerhouse retinol.

BUY IT: $8.74; walmart.com

This clarifying shampoo is meant to increase scalp health, cleansing away residue and product buildup. It’s specifically formulated for those with oily scalps though it can be used on a variety of hair types, including color-treated.

BUY IT: $9.99; target.com

This month Dove launched their first-ever refillable deodorant. Each refill is comprised of 98% recycled plastic and features the same skin-loving ingredients we’ve come to rely on. The case comes with a lifetime guarantee. 

BUY IT: $8.59; target.com

Add a few pumps of this formula to your conditioner for hair that’s restored from the inside out.

BUY IT: $19.99; amazon.com

Lipohydroxy acid renews surface cells and boosts collagen and elastin for firmer-looking skin in four weeks.

BUY IT: $10.49; amazon.com

This full-coverage triple threat works as a primer, concealer, and foundation to create one flawless finish tough enough to handle the Southern heat.

BUY IT: $7.39; target.com

Use this in-shower retinol cream to reduce signs of aging on the arms, legs, and chest.

BUY IT: $39.99; ulta.com

A gel with 15% glycolic acid promotes skin-cell turnover for a more radiant complexion that’s primed to maximize the efficacy of your existing antiaging regimen. Use up to three times a week.

BUY IT: $9.99; ulta.com

Time for some TLC: Apply a thin layer of the hyaluronic acid-bolstered liquid over each nail. Let it dry for 15 minutes before peeling. 

BUY IT: $10.99; target.com

The Not Red-y for Bed nail polish collection is a new drop of nine shades destined to be classics, but we’re naming this soft pink the valedictorian.