15 Brand-New Beauty Products We Can’t Wait To Try in 2021

By Patricia Shannon
Updated January 14, 2021
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Credit: Walmart

This year, we're looking forward to taking even better care of ourselves than we did in 2020, and we're not neglecting an inch. From a pedicure in a pouch (thanks, Sally Hansen) to a brand new soothing and clarifying shampoo straight from the drugstore (looking at you, Neutrogena), we've got plenty of fresh beauties to keep our skin, hair, and nails feeling and looking their finest this year. Here are the just-released products we can't wait to get our hands on. 

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Peace Out Retinol Eye Stick

Credit: Sephora

BUY IT: $28; sephora.com

Treat wrinkles and fine lines under and around the eyes with fine-tuned application. The formula is designed to both minimize skin issues (texture, firmness, and signs of aging) while also boosting hydration and locking in moisture.

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RMS Beauty Mini Lip2Cheek Glow Quad

Credit: Sephora

BUY IT: $25; sephora.com

Consider this your one-stop shop for youth-enhancing glow (when applied to the apples of the cheek) and luminous lift (when applied near the cheekbone). Mix and build color for a customized look to suit your complexion. For lips, gently press the formula into your pout, again building coverage for a bolder look.

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Olay Regenerist Collagen Peptide 24 Moisturizer

Credit: Target

BUY IT: $28.99; target.com

Use this moisturizer each morning and night to support the skin’s natural renewal process, bringing about younger-looking skin that’s visibly firmer, plumper, and smoother.

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Peter Thomas Roth Water Drench Hyaluronic Glow Serum

Credit: Sephora

BUY IT: $68; sephora.com

The brand’s trademarked HydraFence provides up to 120 hours of hydration. It's paired with moisture-boosting hyaluronic acid and a fine-line filling Ceramide Complex, resulting in one glow-inducing serum that fans can’t stop raving about.

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ILIA Lip Wrap Clean Hydrating Lip Mask

Credit: Sephora

BUY IT: $26; sephora.com

When the dry winter weather hits, our lips can take a beating. A leave-on lip mask coats pouts in hydration-boosting sea succulent extract, moisture-locking hyaluronic acid, and gently exfoliating papaya enzymes.

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Benefit Cosmetics The POREfessional: Super Setter Pore-Minimizing Setting Spray

Credit: Sephora

BUY IT: $32; sephora.com

After applying makeup, mist this spray evenly over the face to lock in your look, camouflage pores, and hydrate for up to 16 hours.

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Clinique Smart Night Clinical MD Multi-Dimensional Repair Treatment Retinol

Credit: Clinique

BUY IT: $69; clinique.com

A Comforting Hydrator Blend soothes skin with hyaluronic acid, vitamin E, squalene, and mango seed butter to reduce the irritation often associated with starting a retinol skin-care regimen. If irritation progresses, decrease retinol use to once every other night until your skin becomes acclimated.

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Lancôme Lash Idôle

Credit: Lancome

BUY IT: $26; sephora.com

We found a new favorite in this curved, flexible, micro-bristled brush that gently grabs every last lash and coats with a volume-boosting formula.

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Living Proof Curl Elongator

Credit: Sephora

BUY IT: $38; sephora.com

Elongate, detangle, and define tight coils to reduce shrinkage and frizz while treating curls to a Healthy Curl Complex. It's designed to strengthen hair and provide natural definition.

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Summer Fridays Cloud Dew Oil-Free Gel Cream

Credit: Sephora

BUY IT: $42; sephora.com

If you often skip the moisturizer figuring it will just make your skin appear more oily, this is the hydrator to add to your must-try list. It uses three types of hyaluronic acid to provide the lightest weight moisture. You’ll see plumper skin, reduced lines and wrinkles, and smoother skin (read: makeup will go on like a dream).

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Sally Hansen Hydrating Foot Mask

Credit: Walgreens

BUY IT: $5.99; walgreens.com

If it has been a while since you sat in a salon pedicure chair, this 15-minute foot mask will get your feet back in shape in a flash thanks to a moisture-rich formula that calls on vitamin E and macadamia and shea butters. You’ll see a major increase in hydration, softness, and smoothness after just one use.

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Maybelline New York Lash Sensational Sky High Mascara

Credit: Maybelline

BUY IT: $11.49; amazon.com

This mascara is making waves, already selling out four times since it hit the market earlier this month—and for good reason. The lift, length, and separation you’ll get from each swipe is unparalleled and just the kind of budget-friendly beauty buy we can't resist.   

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Philosophy Nature in a Jar Skin Reset Serum with Bakuchiol

Credit: Ulta

BUY IT: $58; ulta.com

From the brand behind America’s number one selling face wash comes a serum powered by retinol-alternative bakuchiol that boosts collagen and provides antioxidant protection against environmental aggressors. What you’ll get is an increase in skin smoothness and firmness, but without the irritation that sometimes comes along with the antiaging powerhouse retinol.

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Neutrogena Exfoliating Shampoo for Oily Hair and Scalp with Pink Grapefruit

Credit: Walmart

BUY IT: $8.74; walmart.com

This clarifying shampoo is meant to increase scalp health, cleansing away residue and product buildup. It’s specifically formulated for those with oily scalps though it can be used on a variety of hair types, including color-treated.

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Dove Refillable Deodorant

Credit: Target

BUY IT: $9.99; target.com

This month Dove launched their first-ever refillable deodorant. Each refill is comprised of 98% recycled plastic and features the same skin-loving ingredients we’ve come to rely on. Each case comes with a lifetime guarantee. 

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By Patricia Shannon