The 5 Mascaras You Need to Buy in 2019

By Patricia Shannon

We ask a lot of our makeup, but perhaps the most hardworking of all is our mascara. It can’t clump; must stay put for 12+ hours; has to divide, multiply, and volumize; and absolutely must not run (among so many other things). If it sounds like a tall order that’s because it is. The average Southern woman will have tried, tested, and retested plenty of mascaras in her time. (Things can start to run together with all that swiping.) Keeping that in mind, we’ve created a who’s who of mascara—a cheat sheet, if you will. Here you’ll find five of our favorite mascaras along with a good-to-know tidbit or two. Looking to blast those lashes to new heights? Or are you on the hunt for a buildable formula that allows you to customize your look based on where the day takes you? These are the mascaras that you need now.

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Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

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Maybelline Eye Lash Sensational Mascara

Target

Why We Love It: The sweat-proof formula builds gorgeous lashes that won’t quit.

Who It’s For: If you’re after wow-worthy on a budget, you’ve found it.

Buy It: $8; target.com

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Diorshow Mascara

Dillard's

Why We Love It: Going bold or understated is up to you with this buildable, conditioning mascara.

Who It’s For: It’s a winner for ladies who are all about mixing up their look.

Buy It: $30; dillards.com

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L’Oreal Voluminous Original

Ulta

Why We Love It: It’s a classic.

Who It’s For: Everyone. We’ve never met a Southern woman who couldn’t benefit from a little Voluminous Original.

Buy It: $9; ulta.com

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IT Cosmetics Superhero Mascara

IT Cosmetics

Why We Love It: Out-of-this-world lashes in just one coat—believe it!

Who It’s For: If you’re a one-and-done type of gal, this mascara is your spirit animal.

Buy It: $24; itcosmetics.com

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Chanel Le Volume de Chanel Mascara

Nordstrom

Why We Love It: This sleek tube creates long, elegant lashes that are always perfectly on point.

Who It’s For: When $32 is just a drop in the bucket on your quest for great lashes, consider this your new go-to.

Buy It: $32; nordstrom.com

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