Best Drugstore Beauty Buys
Maybelline New York Instant Age Rewind Dark Circles Treatment Concealer
Buy It: $7.54; amazon.com
Countless reviews online tout this affordable concealer’s amazing coverage abilities, and it remains a best seller.
Burt’s Bees Lemon Butter Cuticle Cream
Buy It: $5.82; walmart.com
This all-natural cream will save your dry skin in the winter and keep your nails looking healthy and hydrated. The bright lemon aroma is an extra perk to give you that fresh-manicure feeling.
Olay Regenerist Micro-Sculpting Cream
Buy It: $22.50; amazon.com
Olay has been making Southern women’s skin smooth for decades, and this anti-aging moisturizer has been a fan favorite for as long as it’s been on the market.
Jergens Natural Glow Firming Daily Moisturizer
Buy It: $8.64; walmart.com
Delivering a natural-looking tan free from the harmful effects of the sun, this hardworking lotion also reduces the appearance of cellulite in as little as a week. Slather on daily and keep that coveted glow all year long.
Essie Nail Color
Buy It: $8.50; walgreens.com
Essie never disappoints with fun colors and a high-quality finish. And from their hot pink “Miami Nice” to their deep crimson “Scarlet O’Hara,” this polish has Southern written all over it.
Neutrogena Microdermabrasion System
Buy It: $22.99; walgreens.com
Sloughing away dead cells and stimulating growth of new ones is crucial for youthful looking skin. This handy two-speed device let’s you do that at home. Work an exfoliating facial into your evening skincare routine 2-3 times a week—no appointment required.
Carmex Moisturizing Lip Balm
Buy It: $1.59; walgreens.com
This fan favorite has made its way into our bags and our hearts. We love the ultra hydrating formula, and the tingle it leaves on your lips.
No7 Radiant Results Revitalising Cleansing Wipes
Buy It: $6.99; ulta.com
Even when you can’t get to your bathroom vanity, you can take off the day without soap and water. Remove dirt and oil with just a few swipes of one of these handy wipes. Toss a pack in your bag and you’re prepared to be fresh-faced everywhere you go.
Batiste Dry Shampoo Fresh
Buy It: $7.99; walgreens.com
In a pinch, mom’s baby powder beauty hack will soak up excess oil in second day hair. For an easier-to-apply and updated solution, just shake and spray Batiste onto roots. It has the same moisture-wicking and volumizing effects, but smells like a fresh wash, not a fresh diaper.
Olay Active Hydrating Beauty Fluid Lotion
Buy It: $8.99; walgreens.com
Passed down from the women before us, Oil of Olay’s beauty fluid is a time-tested beauty remedy we’ll pass down too. Lightweight and nongreasy, it’s a moisturizer we love for both day and night.
L’Oréal Voluminous Carbon Black Volume Building Mascara
Buy It: $7.99; ulta.com
Brush on two coats for everyday pretty peepers, or swipe a few more times to get dramatic night-out lashes. Whatever the occasion, this buildable formula will give you the look you want without clumps or flakes.
Vaseline Clinical Care Dark Spot Rescue Moisturizing Hand Cream
Buy It: $11.99; amazon.com
Fight signs of aging where they show the most with a super-hydrating and lightly scented formula meant to be slathered on your hands daily.
Garnier Fructis Sleek Shot In-Shower Styler
Buy It: $6.99; walgreens.com
Mix with your shampoo, wash, and rinse—smooth and shiny hair in record time is as simple as that.
St. Ives Soothing Oatmeal Hydrogel Eye Mask
Buy It: $2.49; bedbathandbeyond.com
Calm puffy eyes and nourish skin in just 10 minutes.
Herbal Essences Foam Conditioner
Buy It: $4.59; target.com
Thin-haired gals, rejoice! Finally a conditioner that won’t weigh you down.
Dove Relaxing Lavender Beauty Bar
Buy It: $5.49 for four bars; target.com
Mama’s favorite now comes scented with lavender. Plan on getting hooked from the first suds.
Secret Freshies Deodorant
Buy It: $6 each; walgreens.com
Bet you didn’t think deodorant could be this cute. Throw one of these antiperspirant orbs in your bag so you can freshen up on the go.
Neutrogena Eye Shadow
Buy It: $6 each; amazon.com
With an assortment of six neutral shades in shimmer, matte, and satin finishes, you can blend and build to perfection.
L’Oréal Paris Infallible up to 24HR Fresh Wear Foundation
Buy It: $14.99; ulta.com
A trio of oil absorbers protects against sweat and keeps makeup from transferring onto your clothes (your favorite tops will thank you). Available in 30 shades.
Maybelline Made For All Lipstick by Color Sensational
Buy It: $8.49; ulta.com
This collection has seven universal shades that promise to look good on everyone.
Milani Cosmetics Rose Powder Blush Trio Palette
Buy It: $12.99; walgreens.com
Skip the pricey picks for this set of three coordinating blushes designed to be worn together or on their own.
Olay Clay Face Mask Sticks
Buy It: $29.72 for bundle or $9.92 each; amazon.com
No more mess with nifty sticks that make application a cinch. Choose from Pore Detox, Fresh Reset, and Glow Boost.
RoC Retinol Correxion MAX Daily Hydration Crème
Buy It: $27.49; ulta.com
The 24-hour anti-wrinkle cream is now fragrance free, which makes it ideal for sensitive skin.
La Roche-Posay Anthelios Ultra-Light Sunscreen Fluid SPF 60
Buy It: $29.99; dermstore.com
This upscale drugstore brand has topped Consumer Reports’ list of best sunscreens several years in a row and for good reason. It’s lightweight and non-greasy, so you can wear it every day under makeup, but it has enough SPF power for a day at the beach.
e.l.f. Cosmetics Mineral Infused Face Primer
Buy It: $10; elfcosmetics.com
As of last year, e.l.f. Cosmetic’s primers were the best-selling in the country. With several to choose from based on your skin’s needs (matte, blemish-control, tone adjusting, etc.), there’s an affordable primer perfect for you.
Crest 3D White Glamorous White Whitestrips
Buy It: $33.99; walmart.com
Although your smile is naturally beautiful, these easy whitestrips do for your teeth what highlighter does for your cheekbones—enhances what you have!
Rosebud Perfume Co. Smith’s Rosebud Salve
Buy It: $7; sephora.com
This cult-favorite and celebrity-approved lip balm is all-natural, hydrating, and the perfect tin to keep in your purse at all times for a barely-there tint.
Thayer’s Alcohol-free Rose Petal Witch Hazel with Aloe Vera
It’s A 10 Miracle Leave-In Product
Buy It: $18.99; ulta.com
This leave-in product really will perform miracles on your hair. This little bottle will leave your hair smooth, soft, and shiny for way less than its department store competitors.
NYX Professional Makeup Tinted Brow Mascara
Buy It: $7.50; ulta.com
One editor said this brow gel (that’s less than $10!) is so much better than the expensive ones she’s tried. Whether you need major definition or just a little taming, this brow mascara is here for you.
Simple Kind to Skin Cleansing Facial Wipes
Buy It: $6.29; walgreens.com
Whether you need a quick refresh, you’re taking your makeup off at the end of the night, or you’re traveling, these gentle wipes will leave you squeaky clean but still hydrated, and they’re perfect for sensitive skin.