These are the brand new August 2020 products worth adding to your cart.

By Patricia Shannon
August 25, 2020
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

New fall beauty is rolling in, stocking shelves, and wetting our whistle for the holiday launches that’ll be here before we know it. We’ve got a brand-new mascara that promises to deliver your best lashes ever, a neck cream destined to turn back the clock, and the moody nail polish collection that’s the only thing we want dressing our nails right now. Take a look through some of August 2020’s best beauty launches and find a few new favorites that will give that summer-to-fall transition all the pretty it deserves.

Credit: Beautycounter

BUY: $29;

All the shine, none of the stick—that’s what you’ll get with Beautycounter’s new Beyond Gloss. Each of the 14 shades is formulated with responsibly sourced vanilla that creates a delicious, lingering scent.

Credit: Charlotte Tilbury

BUY: $29;

The latest extension of the Charlotte Tilbury Pillow Talk line promises your best lashes ever by delivering weightless volume, length, and 24-hour lift.

Credit: Credo Beauty

BUY: $38;

The brand-new foundation from clean beauty online retailer Credo comes in a whopping 43 shades, all powered with anti-pollution actives that arm skin against environmental aggressors.

Credit: Fenty Beauty

BUY: $20;

A clear wax on one side, and a tiny-bristled brush on the other prove to be the dynamic duo our brows have been missing.

Credit: IT Cosmetics

BUY: $39.50;

This is one skin-care makeup hybrid we can’t wait to get our hands on. The 40-shade strong formula is designed to smooth, hydrate, and perfect skin both on the spot and with continued use.

BUY: $36;

Powdered brow formulas are oftentimes a more subtle option that's gentler on the brows, decreasing the chance that you’ll lose a hair or two during application. This version calls on cocoa seed butter to condition while creating a slight lustrous look.

Credit: OPI

BUY: $10.50;

This rich, sometimes sultry collection features some of the season’s best new hues including Duomo Days, Isola Nights (sapphire blue), Suzi Talks With Her Hands (steel gray), and our favorite, Complimentary Wine (burgundry).

Credit: Oral-B

BUY: $199.99;

The latest innovation from Oral-B features five modes (Daily Clean, Gum Care, Sensitive, Intense, and Whitening), Bluetooth capabilities so you can track your brushing, and an interactive display that helps you become a better-than-ever brusher.

Credit: Colgate

BUY: $25.49;

Click the top of the pen to dispense whitening gel. Apply directly to clean teeth just before bed and wake up to a whiter smile.

Credit: Bobbi Brown

BUY: $54;

The best-selling Bobbi Brown Vitamin Enriched Face Base now formulated for under eyes. If you’ve been waiting years for this one, you’re not alone. It will immediately improve the look of skin while nourishing for long-haul improvements.

Credit: Free & True

BUY: $72;

The daytime vitamin C serum firms, brightens, and plumps skin while keeping sebum production in check. It calls on niacinamide to reduce the occurrence of breakouts.

Credit: St. Ives

BUY: $5.49;

Lather up with a natural rose and aloe vera bolstered formula that leaves skin smoother, softer, and refreshed. Do you know what else we love? The bottle is made from 100% recycled plastic.

Credit: SkinCeuticals

BUY: $120;

We all know the challenge of finding a good neck cream. This gentle, retinol-based formula delivers. It smooths lines, wrinkles, and additional signs of aging for a younger looking neck.

Credit: Rebecca Minkoff

BUY: $95;

The first fragrance from Rebecca Minkoff is a warm, spicy scent that will dial up the allure all autumn long.


BUY: $8.99;

The no-snag, no-crease hair ties we’re obsessed with now come in a headband version. It's the solution for all those moments when hair in the face will not do.