Style Beauty The New Antiaging Neck Cream That Actually Works, Plus 14 More Beauty Launches We're Loving Right Now These are the brand new August 2020 products worth adding to your cart. By Patricia Shannon Patricia Shannon Patricia has worked as a lifestyle editor for Southern Living since 2013. Her work focuses on cleaning, gardening, decorating, etiquette, and beauty. Southern Living's editorial guidelines Published on August 25, 2020 Share Tweet Pin Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. New fall beauty is rolling in, stocking shelves, and wetting our whistle for the holiday launches that'll be here before we know it. We've got a brand-new mascara that promises to deliver your best lashes ever, a neck cream destined to turn back the clock, and the moody nail polish collection that's the only thing we want dressing our nails right now. Take a look through some of August 2020's best beauty launches and find a few new favorites that will give that summer-to-fall transition all the pretty it deserves. Beautycounter Beyond Gloss Beautycounter Beautycounter Beyond Gloss BUY: $29; beautycounter.com All the shine, none of the stick—that's what you'll get with Beautycounter's new Beyond Gloss. Each of the 14 shades is formulated with responsibly sourced vanilla that creates a delicious, lingering scent. Charlotte Tilbury Pillow Talk Push Up Lashes Charlotte Tilbury Charlotte Tilbury Pillow Talk Push Up Lashes BUY: $29; charlottetilbury.com The latest extension of the Charlotte Tilbury Pillow Talk line promises your best lashes ever by delivering weightless volume, length, and 24-hour lift. Credo Beauty Exa High Fidelity Foundation Credo Beauty Credo Beauty Exa High Fidelity Foundation BUY: $38; credobeauty.com The brand-new foundation from clean beauty online retailer Credo comes in a whopping 43 shades, all powered with anti-pollution actives that arm skin against environmental aggressors. Fenty Beauty Brow MVP Brow Sculpting Wax Pencil & Styler Fenty Beauty Fenty Beauty Brow MVP Brow Sculpting Wax Pencil & Styler BUY: $20; sephora.com A clear wax on one side, and a tiny-bristled brush on the other prove to be the dynamic duo our brows have been missing. IT Cosmetics Your Skin But Better Foundation + Skincare IT Cosmetics IT Cosmetics Your Skin But Better Foundation + Skincare BUY: $39.50; sephora.com This is one skin-care makeup hybrid we can't wait to get our hands on. The 40-shade strong formula is designed to smooth, hydrate, and perfect skin both on the spot and with continued use. RMS Back2Brow Powder & Brush RMS Back2Brow Powder & Brush BUY: $36; rmsbeauty.com Powdered brow formulas are oftentimes a more subtle option that's gentler on the brows, decreasing the chance that you'll lose a hair or two during application. This version calls on cocoa seed butter to condition while creating a slight lustrous look. OPI Muse of Milan Nail Lacquer Collection OPI OPI Muse of Milan Nail Lacquer Collection BUY: $10.50; ulta.com This rich, sometimes sultry collection features some of the season's best new hues including Duomo Days, Isola Nights (sapphire blue), Suzi Talks With Her Hands (steel gray), and our favorite, Complimentary Wine (burgundry). Oral-B iO Oral-B Oral-B iO BUY: $199.99; target.com The latest innovation from Oral-B features five modes (Daily Clean, Gum Care, Sensitive, Intense, and Whitening), Bluetooth capabilities so you can track your brushing, and an interactive display that helps you become a better-than-ever brusher. Colgate Optic White Overnight Teeth Whitening Pen Colgate Colgate Optic White Overnight Teeth Whitening Pen BUY: $25.49; target.com Click the top of the pen to dispense whitening gel. Apply directly to clean teeth just before bed and wake up to a whiter smile. Bobbi Brown Vitamin Enriched Eye Base Bobbi Brown Bobbi Brown Vitamin Enriched Eye Base BUY: $54; nordstrom.com The best-selling Bobbi Brown Vitamin Enriched Face Base now formulated for under eyes. If you've been waiting years for this one, you're not alone. It will immediately improve the look of skin while nourishing for long-haul improvements. Free + True Bright Side Free & True Free + True Bright Side BUY: $72; freeandtrueskincare.com The daytime vitamin C serum firms, brightens, and plumps skin while keeping sebum production in check. It calls on niacinamide to reduce the occurrence of breakouts. St. Ives Gentle Smoothing Rose Water & Aloe Vera Scrub St. Ives St. Ives Gentle Smoothing Rose Water & Aloe Vera Scrub BUY: $5.49; cvs.com Lather up with a natural rose and aloe vera bolstered formula that leaves skin smoother, softer, and refreshed. Do you know what else we love? The bottle is made from 100% recycled plastic. SkinCeuticals Tripeptide-R Neck Repair SkinCeuticals SkinCeuticals Tripeptide-R Neck Repair BUY: $120; dermstore.com We all know the challenge of finding a good neck cream. This gentle, retinol-based formula delivers. It smooths lines, wrinkles, and additional signs of aging for a younger looking neck. Rebecca Minkoff Eau de Parfum Rebecca Minkoff Rebecca Minkoff Eau de Parfum BUY: $95; rebeccaminkoff.com The first fragrance from Rebecca Minkoff is a warm, spicy scent that will dial up the allure all autumn long. Teleties Headband TELETIES Teleties Headband BUY: $8.99; teleties.com The no-snag, no-crease hair ties we're obsessed with now come in a headband version. It's the solution for all those moments when hair in the face will not do. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit