Southern Living Beauty Awards 2021

Southern Living 2021 Beauty Awards

We tested hundreds of products to deliver a new list of wonder-workers you’ll be buying on repeat
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

It's a safe bet that whatever you're looking for—whether an eye cream for erasing dark circles, a hair mask that will smooth and soften, or a mascara that won't smudge (and is actually good for your lashes)—does exist. But scouting it out, let alone at a price point that doesn't give you heart palpitations, is another story. That's where we come in. We sifted through hundreds of the year's best new products to deliver this list of standout picks that deserve a permanent spot on your bathroom shelf, right up there with Mama's favorite beauty bar and the foundation your sister swears by. We're not saying you need to overhaul your entire beauty routine, but find a few new favorites? You bet. These are the all-star products you're about to be telling everyone about.

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Lancôme Advanced Génifique Eye Cream
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Lancôme Advanced Génifique Eye Cream

It starts smoothing away the appearance of fine lines on contact and halts dark circles in their tracks with an approach that calls on prebiotics and skin-plumping hyaluronic acid to protect and correct.

BUY IT: $68; saksfiftheavenue.com

Almay intense i-Color Shadow Palette
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Almay intense i-Color Shadow Palette

Take the guesswork out of your look with a swipe-by-number palette. Choose from four eye color-specific palettes: brown, blue, green, or hazel.

BUY IT: $8; amazon.com

Calvin Klein Eternity Eau Fresh for Her
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Calvin Klein Eternity Eau Fresh for Her

Crisp and clean with fruity, woody top notes from pear, bergamot, and black currant, this all-seasons fragrance has signature scent written all over it.

BUY IT: $79; amazon.com

CoverGirl Outlast Extreme Wear Concealer
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

CoverGirl Outlast Extreme Wear Concealer

A range of 21 full-coverage shades provides crease-free wear that won't quit for up to 24 hours.

BUY IT: $13; amazon.com

Pantene Miracle Rescue Deep Conditioning Treatment
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Pantene Miracle Rescue Deep Conditioning Treatment

This vitamin- and antioxidant-powered hair hero is designed to be used every time you wash for strands that are healthier and noticeably smoother.

BUY IT: $9; target.com

Maybelline New York TattooStudio 36HR Sharpenable Brow Pencil
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Maybelline New York TattooStudio 36HR Sharpenable Brow Pencil

With a pencil on one end and a blending spoolie brush on the other, this is the all-in-one tool for defining and enhancing brows.

BUY IT: $7; amazon.com

Vaseline Intensive Care Almond Smooth Lotion
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Vaseline Intensive Care Almond Smooth Lotion

Tiny droplets of Vaseline Jelly seal in the formula that's bolstered with vitamin E and almond oil for no-stick hydration.

BUY IT: $7; target.com

Drunk Elephant O-Bloos Rosi Drops
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Drunk Elephant O-Bloos Rosi Drops

Concentrated, warm pink drops flatter a range of complexions, bringing a natural flush and a boost of skin-soothing omega fatty acids.

BUY IT: $36; sephora.com

Hair Biology Silver Shine Serum
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Hair Biology Silver Shine Serum

A cream-to-serum treatment created specifically for the needs of women aged 50 and over renews shine and softens so silver hair stays golden.

BUY IT: $10; target.com

Clinique Pop Reds
Credit: Courtesy of Clinique

Clinique Pop Reds

Play to your undertones with a range created with the brand's color-match algorithm—it's seven ways to get the perfect red.

BUY IT: $20; clinique.com

Garnier SkinActive All-in-1 Brightening Micellar Cleansing Water with Vitamin C
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Garnier SkinActive All-in-1 Brightening Micellar Cleansing Water with Vitamin C

Skip a step, and let this update on a favorite cleanser do double duty with the addition of skin-brightening vitamin C.

BUY IT: $7; amazon.com

Venus Radiant Skin Starter Kit
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Venus Radiant Skin Starter Kit

The five-blade razor dispenses Olay moisturizer as you glide for a multitasking shave—no lotion needed.

BUY IT: $40; target.com

Dove Exfoliating Body Polish Brown Sugar & Coconut Butter
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Dove Exfoliating Body Polish Brown Sugar & Coconut Butter

Spent skin cells get the brush-off with a scrub that moisturizes and exfoliates, leaving behind a subtle tropical scent and the softest skin.

BUY IT: $26 for 4; amazon.com

Beautycounter Think Big All-in-One Mascara
Credit: Courtesy of Beautycounter

Beautycounter Think Big All-in-One Mascara

A tripeptide complex builds longer, stronger lashes while the formula coats each one in clump- and smudge-proof color.

BUY IT: $27; beautycounter.com

Aveeno Sunflower Oil Blend Shampoo
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Aveeno Sunflower Oil Blend Shampoo

Hair that's damaged by aggressors, like the sun or styling, gets a dose of caring ingredients from natural oils and oatmeal extract for benefits that hit from roots to ends.

BUY IT: $7; amazon.com

L’Oréal Paris Age Perfect Cell Renewal Midnight Serum
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

L'Oréal Paris Age Perfect Cell Renewal Midnight Serum

Vitamin E and a patented antioxidant promote cell turnover for fewer wrinkles and increased luminosity.

BUY IT: $33; walmart.com

Opi Nature Strong Nail Lacquer in Knowledge Is Flower
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

OPI Nature Strong Nail Lacquer in Knowledge Is Flower

A super shine finish powered by plant-based ingredients wears for up to seven days without fading.

BUY IT: $12; amazon.com

Bio-Oil Skincare Oil (Natural)
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Bio-Oil Skincare Oil (Natural)

It's just as effective as the original at reducing scars and stretch marks, but this version has an all-natural ingredient list.

BUY IT: $30; amazon.com

Neutrogena Healthy Scalp Hydro Boost Deep Treatment Hair Mask
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Neutrogena Healthy Scalp Hydro Boost Deep Treatment Hair Mask

Skin-care wonder hyaluronic acid quenches lackluster hair and increases strand and scalp hydration for shinier locks.

BUY IT: $9; walmart.com

Sol by Jergens Deeper By The Drop
Credit: Robbie Caponetto; Styling: Mary Beth Wetzel

Sol by Jergens Deeper By The Drop

Create a custom tan ranging from subtle to deep bronze by mixing in drops of this formula with your daily lotion. Bonus points for no lingering self-tanner smell.

BUY IT: $24; amazon.com