Style Beauty Amazon Beauty Products Our Editors Have Tried And Loved Enough To Repurchase Including a de-puffing neck mask, glow-boosting face cream, and scalp-massaging shampoo brush. By Kaitlyn Yarborough Kaitlyn Yarborough Part of the Southern Living team since 2017, Kaitlyn Yarborough is a Georgia native living in Austin, Texas, who covers a wide variety of topics for both the magazine and website, focusing on culture and lifestyle content, as well as travel in the South. Southern Living's editorial guidelines Updated on February 28, 2023 Share Tweet Pin Email We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more. Amazon Amazon is the place where you can find that viral product a friend told you about, your mother's favorite hairspray, or even a completely random new find that becomes a staple in your beauty routine. Options are vast, and so are the overwhelming amount of reviews. While we tend to have a running list of things to search for and purchase on Amazon, it always helps to have word-of-mouth to rely on. Luckily, our editors have tried and tested plenty of beauty products from Amazon to recommend the best. No matter if you're looking for new makeup, skin-care, hair products, or tools, these are the favorite Amazon beauty products that the Southern Living editors swear by. Our Top Picks L'Oréal Paris True Match Lumi Glotion at Amazon Jump to Review Maxsoft Hair Scalp Massager at Amazon Jump to Review Moroccanoil Dry Shampoo for Dark Tones at Amazon Jump to Review Stylia V-Line Shaping Face Masks at Amazon Jump to Review Tinkle Eyebrow Razor at Amazon Jump to Review Revlon Face Roller Jump to Review Conair Infiniti Pro Flat Iron at Amazon Jump to Review STORi Bella Stackable Hair Accessory Organizer Set at Amazon Jump to Review L'Oréal Paris Hydra Genius at Amazon Jump to Review BUXOM Cosmetics Full-On Plumping Lip Polish Gloss at Amazon Jump to Review L'Oréal Paris True Match Lumi Glotion Amazon View On Amazon View On Walmart View On Target "This face luminizer is perfect for a quick glow-up on makeup–free days and as a base layer under my everyday foundation. Plus, because of the more affordable price point, I feel like I am more liberal with my application. This has since replaced a $30 bottle of glow serum I was wasting my money on. Lesson learned, this $10 product is better." —Anna Price Olson, Assistant General Manager Price at time of publish: $13 Maxsoft Hair Scalp Massager 5 Amazon View On Amazon View On Walmart "I'm a busy lady with extra thick hair who does not like to wash it every day, and this shampoo brush is so helpful when washing my hair. It makes sure the shampoo lathers into your scalp for a deep clean, while also exfoliating your scalp. It's said that these scalp massagers also can help stimulate hair growth for those looking for a boost for their shower routine. I keep one at home and bring another for travel!" —Kaitlyn Yarborough, Associate Digital Editor Price at time of publish: $8 Moroccanoil Dry Shampoo for Dark Tones Amazon View On Amazon View On Walmart View On Sephora "This dry shampoo is made for brunettes and doesn't leave a visible powdery residue (which tends to be a common issue for us dark-haired gals), so I always stock up on Amazon." —Hallie Milstein, Editorial Fellow Price at time of publish: $26 Stylia V-Line Shaping Face Masks Amazon View On Amazon "I swear by these things for de-puffing. The label says leave on for 30 minutes, but the longer you can leave on, the better. I may have even worn one the entire road trip to a wedding for max results!" —Anna Price Olson, Assistant General Manager Price at time of publish: $22 Tinkle Eyebrow Razor 4.5 Walmart View On Amazon View On Walmart "For brow shape-ups and baby-smooth skin on my face, I’m now a Tinkle razors devotee. It’s only $6 for a two 3-pack sets, so the price is right too." —Betsy Cribb, Homes and Features Editor Price at time of publish: $6 Revlon Volcanic Stone Face Roller 4.8 Amazon View on Ulta View On Amazon View On Walmart "This is one the best things you can bring on-the-go to special occasions (like a wedding) or anywhere you might find yourself feeling a little shiny, oily, or sweaty. The oil-absorbing face roller is made with real volcanic stone, which is meant to help soak up excess oil that causes shine in mere seconds. Trust me, it works." —Kaitlyn Yarborough, Associate Digital Editor Price at time of publish: $13 Conair Infiniti Pro Flat Iron Amazon View On Amazon View On Walmart View On Belk.com "This straightener is hands-down the best one I’ve ever used. I’ve tried much more expensive tools and always return to this one that I’ve used since high school. I have naturally curly, frizzy hair, and this straightener quickly removes frizz and my hair stays straight for days after use." —Jenna Sims, Digital Editor Price at time of publish: $30 STORi Bella Stackable Hair Accessory Organizer Set Amazon View On Amazon "I love these stackable organizers for my headbands. I use the inside compartments to store scrunchies and hair ribbons. My middle school self would be proud!" —Brennan Long, Senior Social Media Editor Price at time of publish: $16 L'Oréal Paris Hydra Genius Daily Liquid Care for Normal to Oily Skin Amazon View On Amazon View On Walmart View On Ecosmetics.com "I've been reordering this L'Oreal moisturizer for years. It moisturizes and refreshes my skin without feeling too heavy for my oily texture." —Jenna Sims, Digital Editor Price at time of publish: $14 BUXOM Cosmetics Full-On Plumping Lip Polish Gloss 4.3 Amazon View On Amazon View On Walmart View On Sephora "This plumping lip gloss is a favorite that I’m willing to splurge on! It has a great range of colors, so I always have a few on hand." —Cameron Beall, Assistant Editor Price at time of publish: $25 Anastasia Beverly Hills Strong Hold Clear Brow Gel 5 Sephora View On Amazon View On Sephora View On Anastasiabeverlyhills.com "I love that this brow gel is super easy to use and makes me feel instantly more put together. It's a life-saver for us dark-haired women who need to keep our eyebrows in check." —Hallie Milstein, Editorial Fellow Price at time of publish: $22 LANEIGE Lip Sleeping Mask Amazon View On Amazon View On Walmart View On Sephora "Surprise—everyone's favorite lip mask lives up to the hype! I use it all day, not just at night." —Anna Price Olson, Assistant General Manager Price at time of publish: $24 Slip Silk Skinnies Scrunchie Set View On Amazon View On Sephora View On Ulta "These silk scrunchies are the only ones I will use in my hair now. I love that they don’t leave a crease in my hair and don’t damage my hair like some other hair ties might." —Jenna Sims, Digital Editor Price at time of publish: $39 Caudalie Vinoclean Instant Foaming Cleanser 4.8 Sephora View On Amazon View On Sephora View On Bluemercury.com "This is not the most glamorous of beauty items, but I’m slightly obsessed with French girl skincare (aren’t we all?). I especially love this Vinoclean Gentle Foam Cleanser from Caudalie. It gives me the 'French Girl Feels' without a trip overseas!" —Mary Alice Russell, Editorial Fellow Price at time of publish: $27 Was this page helpful? Thanks for your feedback! Tell us why! Other Submit