It's the gift that keeps on giving, and you can open it as early as October.

By Michelle Darrisaw
August 02, 2017
H. Armstrong Roberts/Getty Images

For well over a decade, viewers have been tuned in to family-friendly programming and made-for-TV movies on the Hallmark Channel, from syndicated content like The Golden Girls to original programs such as Chesapeake Shores and Countdown to Christmas. Now we've learned that Crown Media Family Networks, home of the Hallmark Channel, has plans underway to feed its growing audience and bring life to timeless storytelling beyond its flagship channel and Hallmark Movies & Mysteries.

Beginning on October 1, get ready for non-stop drama (literally), with the debut of the 24-hour cable TV channel, Hallmark Drama. As reported by Multichannel News, network officials stated that Hallmark Drama will be different from Crown Media's long-standing holiday, romance, and mystery franchises, and will feature original movies and series from their expansive collection of dramatic content. At this time, we're unsure which cable and satellite providers will carry the new channel.

However, for those of you who are cutting the cord, just two days later on October 3, you'll have the chance to subscribe to the company's brand-new subscription video streaming service, the aptly named Hallmark Movies Now. The service is cheaper than competitors such as Netflix and Hulu, and will cost $5.99 a month or $59.95 per year. It will be available on iOS, Android, Roku, Amazon Fire, and other compatible devices. Viewers can expect between 800 and 1,000 hours of exclusive content that's not currently available on Crown Media's linear channels.

"Over the last 15 years we have collected a considerable library of content and this new service will allow subscribers to stream and enjoy a differentiated lineup of programming–whenever they want and wherever they are," said Erin McIlvain, Crown's EVP of distribution and content strategy.

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Thanks to this latest acquisition, Crown Media and its Hallmark properties are gearing up to make sure you're occupied during cold-weather season, with holiday movies to warm your heart, mystery films to while away a long winter night, and new dramatic shows to keep you glued to the tube.