Rodney Smith Jr. is no ordinary Alabama man. In 2015, Smith founded Raising Men Lawn Care in Huntsville. The organization mentors and recruits local youth to take care of lawns for the elderly, disabled, single mothers, and veterans in the community. Smith, originally from the island of Bermuda, sought to establish a program that inspires the young men of Huntsville to "learn and understand their value in society." His co-founder, Terrence Stroy, also emphasized how the program is bringing back "Southern love and diverse love" to the community. Raising Men Lawn Care encourages the youth in other cities to mow lawns with 'The 50 Yard Challenge', as well. Participants earn different colors of Raising Men Lawn Care shirts – no matter where they live – for every 10 lawns that they mow. Kids around the country can also start their own chapter of RMLC; the organization's goal is to have a chapter in all 50 states.

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