This Southern norm will never go out of fashion.
The days of paper notes of sympathy, love, and celebration are far from over. According to the Greeting Card Association, the industry is still alive and kicking. Seven billion greeting cards are purchased in the U.S. each year, and annual retail sales are estimated at over $7.5 billion.
Nine out of ten households buy an average of 30 individual cards per year. And, it’s a female driven market. In fact, women will make four out of five greeting card purchases. A sweet paper greeting can cost anywhere between fifty cents to ten bucks, but the average is between $2-$4. The more intricate the design, the higher the price.
There’s a card for every occasion, but the top seller is the birthday card. It accounts for half of the total cards sold. Of course, the highest-selling seasonal cards are those sporting Santa and his eight reindeer (and, of course, Rudolph!). The current trend is to add high-tech embellishments to your greetings by making them musical or bright with LED lights. With all these vivid and noisy versions, the appreciation for detailed, handmade notes continues to grow equally as strong. Whether the card has hand-written calligraphy or bumps to their favorite tune, the recipient is sure to feel loved!