Chip and Joanna Gaines Are Opening “Little Shops” Inside This Mega Retailer
Be still, our richly-textured, country-chic hearts.
You’ve marveled at the homes on “Fixer Upper.” You’ve drooled over Chip and Jo’s design inspiration on instagram. Heck, maybe you’ve even booked a stay at The Magnolia House, their swoonworthy Waco property. Now, the formidable duo is releasing a brand new retail collaboration.
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On Tuesday, September 12th, the couple announced that they are partnering with Target for the launch of Hearth & Hand. The exclusive line of home and lifestyle goods will land in Target stores and on Target.com on November 5th, 2017. That’s seven weeks, four days, nine hours and 26 minutes from the present moment—ahem, not that we’re counting (friendly reminder: Christmas is 14 weeks, four days, 14 hours and fifty seven minutes away).
According to the official press release, the collection will feature more than 300 pieces in the tabletop, home decor, and holiday gifts categories. Prices range from 99 cents to $129.99, with most items under $30. The collaboration will also work with St. Jude’s Children’s Research Hospital to help redo heir dining room in time for holiday celebrations. Chip revealed more insider details on a post on the couple’s website.
“Just as we’ve never created an exclusive line of product for a retailer before, Target has never done anything like this before either. Let me try to give you a visual: it’s like a little shop inside of Target,” wrote Chip. “Jo keeps calling the look ‘modern farmhouse,’ whatever that means. All I know is she’s so excited about this collection that she wants to register for our wedding all over again.”
If you can’t get married all over again, we highly suggest updating your holiday wish lists ASAP.