Take An Insider's Look At Chick-fil-A's Incredible Innovation Center
If there's one fast food joint that reigns below the Mason-Dixon, it's the shining star known as Chick-fil-A. Whether you're up for a spicy chicken sandwich, juicy 12-count, or an Icedream cone, the beloved eatery never disappoints. Nothing lifts the spirit of a Southerner like someone asking if you want to take a trip to Chick-fil-A.
But, have you ever wondered how the fast food giant excels in customer service, industry advances, speedy drive-thru lines, and somehow manages to make exceptional, crave-worthy food? We took an insider's look at Chick-fil-A's incredible Innovation Center and discovered bicycle drive-thrus, new menu items, and shocking behind the scenes secrets.
Located in the heart of Atlanta, Georgia, Chick-fil-A's groundbreaking Innovation Center focuses on digital technology that will ultimately improve customer experience. The 6,000-square-foot building is home to several test kitchens, where employees and owners are able to simulate and practice everything from checkout lines to drive-thru capabilities. On days when drive-thru innovation work is tested, guests come in and ride bicycles through the line! This allows for accurate practice without the added pressure of cars in the building; each guest is even assigned a specific personality for the day.
And, of course, one of the most exciting parts of the Chick-fil-A Innovation Center is the development of new menu items. This is where the process begins before the food finally reaches our hungry hands!