WATCH: The End of ‘Fixer Upper’ May Have Been Caused by This One Tweet
Chip Gaines reflects on how 140 characters made him realize it was time to end their HGTV series.
It was the freakout heard ‘round the home design world. Chip and Joanna Gaines, the husband-and-wife team who, arguably, put shiplap on the map, announced in September that their highly successful HGTV show would be coming to an end after its fifth season. The Waco-based renovation duo provided disappointed fans with a myriad of reasons as to why they were stepping away from the series. Ultimately, though, it came down to Chip and Jo wanting to shield their four children from the spotlight.
"They're so young, and we want to give them the chance to have a normal childhood," Joanna told People. "Family is the most important thing in the world."
Of course, there have been other theories floating around online. However, based on an excerpt in Chip's new book, Capital Gaines: Smart Things I Learned Doing Stupid Stuff, a tweet from a Magnolia customer may have also informed the couple's untimely decision.
According to the excerpt, the tweet read as follows: "Hey @chippergaines it's been 3 weeks, and I still haven't gotten my wreath. What's up?!"
Ordinarily, the superstar HGTV couple would've been able to resolve the shipping snafu with a phone call to the warehouse, but because they were busy filming the show, they weren't able to quickly intervene and rectify the error. After reading this tweet, Chip decided that juggling their family, various businesses, and a TV show was stretching them in too many directions. He detailed his and Joanna's need for balance in the book as well.
"It was really easy for us to feel like we could do it all when the show and the business were in the early stages," Chip wrote in Capital Gaines. "So much time was being allocated to filming that the details of the business were slipping."