James T. Farmer, III James Farmer, owner of James Farmer Designs, is an award-winning interior designer, best-selling author, and gardening expert known for his warm personality, timeless style and Southern hospitality. James and his team work on design projects across the country, though his business is based in Georgia. He is the author of 10 books, ranging from gardening to cooking to interior design. About Southern Living Southern Living, a Dotdash Meredith Brand, celebrates the food, homes, places, and culture of the South. We reach 7.2 million readers a month. Our content is written by experienced journalists and fact checked for accuracy. Learn more about us and our editorial guidelines.