10 Secrets of Big Cedar Lodge

Bass Pro Shops founder Johnny Morris dreamed, designed, and built Missouri’s Big Cedar Lodge so you could escape to his slice of heaven on earth.

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bass pro shops founder johnny morris
Robbie Caponetto

Johnny's 10 Secrets of Big Cedar

Johnny Morris is the man when it comes to the great outdoors, and as unofficial tackle box king, he was pretty much the perfect person to start a lodge property on a nearly 60,000-acre lake just outside Branson, Missouri. Since it opened in 1988, Big Cedar Lodge has been Johnny’s hometown hide out on Table Rock Lake, barely 30 minutes from where he started his first bait shop 37 years ago in the back of his dad’s liquor store. The Bass Pro spirit and Johnny’s gentle call of the wild fill all 81 cabins, 3 lodges, 4 restaurants, and 100 boat slips. Here, the local boy-done-good shares his Big Cedar favorites.


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