In this case, "W" stands for "wow." Imagine a slick high-rise building in downtown Dallas steps away from the American Airlines Center. Inside await 252 ultramodern guest rooms, a restaurant, relaxing spa, infinity pool, hip nightclub, and all the coolest people. This is the new W Dallas-Victory, the hotel company's first Texas location. It's the talk of the city. We had to see for ourselves what all the buzz is about.
The hotel greets you with lots of dark mood lighting, minimalist furnishings, vast ceilings, and pretty people milling about. There's a custom rooftop heliport for those who drop in by air instead of by car. In the lobby's Living Room Bar, oversize leather sofas and chairs surround Texas limestone tables. Even if this isn't your thing, it's the kind of place you want to see once.