David Atwell and Nina Promisel, Greenwood Gourmet Grocery
What They Do: Run one of the first area markets to commit to local produce. They buy from more than 200 local vendors.
Where You’ll Find Them: In Crozet, about 30 minutes from Charlottesville; www.greenwoodgourmet.com
Specialty: Everything local--apples, produce, meat, cheese, wine, and beer
How They Got Started: “We really started as a way for local farmers to sell seven days a week instead of just Saturdays at the farmers market,” David says. “Here I am, 10 years later, still a quirky retailer.”
Why They Love It: “I always wanted to be a farmer, and I still do. But it’s a necessity for us to be here now, being an outlet for all these little farmers. They are the ones who usually fall through the cracks,” says David. “It’s more about the idea of a community than a job.”