The UVA Grads
Rob and Megan Weary, Roundabout Farm
What they Do: Grow organic herbs, flowers, and vegetables on this former vineyard
Where You’ll Find them: In Keswick, 10 minutes east of town; www.roundaboutfarm.net
Specialty: They grow dozens of varieties of produce, but what’s unique about Round¬about is the flower operation and the marketing savvy Megan brings to it. Their summer zinnias, bundled in tissue paper and tied with grosgrain ribbon, are a refreshing splash of color from the farm. Sunflowers are best-sellers. “When people walk away with those wrapped flowers, they feel like movie stars--they feel special,” says Megan.
Where To Get It: Charlottesville City Market and Feast!, as well as at MAS and L’étoile restaurants
How they Got Started: “After school at UVA, we lived in Italy and the Virgin Islands--these places that people consider paradise. In the end, we knew that we always wanted to be here,” Megan says.
Why they Love It: She adds, “It’s incredibly rewarding to provide something that is good, solid, and strong in a place we really love.”