A house of blue jeans in the 12South 'hood, Imogene + Willie is the fashion talk of the town. Carrie and Matt Eddmenson opened the shop in 2009, and they‘ve been selling the store's heritage style to musicians like Brooks and Dunn, Matt Wertz, and Kings of Leon ever since. Matt and Carrie's custom denim line is measured and sewn on-site in a throwback gas station. "Nashville digs the not-trying-hard look," Matt says.
2601 12th Avenue South