Like a Hollywood celebrity, this hotel is so cool it needs only one letter for name recognition. Tell people you're staying at the W, and they'll know you're in the trendiest group of travelers.

Directly next door to Nordstrom and Bloomingdale's, the ultramodern hotel features 121 deluxe rooms and 154 suites. Each one, decorated with contemporary furnishings and unique touches such as iPod docking stations, comes with a balcony. You'll also enjoy 350-thread-count bed linens, a feather bed, and a divine rainforest showerhead.

Rates: $139-$309. The $99 rate is available weekends only with a Friday or Saturday check-in April 1-29. Guests must book through reservations (1-877-946-8357), using the promotion code SOLLTO to get the offer.
111 Perimeter Center West; www.whotels.com/atlanta or (770) 396-6800.

above, left: The excellent service of the Four Seasons Hotel Houston is built around the simple premise that your every wish will be fulfilled while you stay here.