With its cheerful countenance and constant traffic, the barn has the look of a political rally or a country fair instead of a farm market, which suits James Cooley just fine. "When they hit the brakes, I know I've got a chance," says the third-generation farmer. "If they see something that makes them slow down and take a look, there's a chance they'll turn in. If they ever stop, I'm going to sell them a peach."

It's clear that this place is also blessed by a woman's touch. In the shade of the barn, white tables sit covered with red-checkered tablecloths and heavy with produce. As soon as customers exit their cars, they're plied with free samples and showered with plain old Southern hospitality.

This is where a father of four girls counts his blessings. James's wife, Kathi, and daughters--Brandi, 22, Brooke, 21, Brittani, 15, and Bethani, 13--all help out with the family business. The outside of the building might say Cooley Brother's, but everybody around these parts knows about the Killer Bs. No doubt, many a customer has been charmed into buying more produce than intended.

"I love what I do. The people who come here make it all worthwhile," says eldest daughter Brandi, a recent Clemson University graduate. "So many of the customers are like family because they've watched us grow up. We love our customers, and in return they love us back."

As the enthusiastic sales crew welcomes customers, James loads pallets onto tractor trailers bound for supermarkets all over the Southeast. Within hours, folks in Chattanooga, Jacksonville, Atlanta, and Charlotte will be sinking their teeth into a tree-ripened Carolina peach.

"I'm like everybody else," James admits. "I think our peaches taste a lot better and look a lot better. They're big, sweet, and juicy. They just say summer. We're proud of them."