This mission requires lipstick, high-heels, and a whole lot of hairspray.

Meghan Overdeep
October 16, 2017

A group of brave female veterans is embarking on a mission that involves trading in their combat boots and ammo for stilettos and lipstick, and it’s all in an effort to raise money for their fellow soldiers.

For the 2018 Pin-Ups for Vets calendar, the ladies ditched their uniforms to transform into 1940s pin-ups for the annual project. Proceeds from the nostalgic snaps are used to help military hospitals purchase much-needed equipment. In the process, many they say they find the femininity they feel that they lost while serving.

"The interesting thing about this is the female veterans that posed for us, they love doing it because they feel that utilizing the aesthetic of the World War II pinup girl has helped them reclaim their femininity,” Pin-Ups for Vets founder, Gina Elise, told Today.

The women—a handful of whom are currently visiting injured veterans at hospitals across the country—all come from various military branches, including the Army, the Navy and the Marines.

"Gina ensures that none of the veterans we visit feel forgotten or alone," Navy vet Jennifer Marshall, who appears in the 2018 calendar, said in a statement. "Every veteran deserves to know their sacrifice and service is appreciated, and Pin-Ups for Vets makes that happen."

 

 

Purchase your own Pin-Ups for Vets calendar ($15) here.