This Arkansas college town scores major style points for its colorful mix of indie boutiques.
Article: Stephanie Granada

Grey Dog
A lifelong lover of vintage, Molly Clark launched Grey Dog in a 1973 Airstream Land Yacht she gutted and reworked into a charming boutique stocking Mexican beach totes, sixties sunglasses, shoes, jewelry, and Japanese vintage dresses. A seamstress tailors the clothes, so you can go all vintage—like this pairing of a 1940s crochet dress ($88) and 1970s belt ($24)—without looking dated. 479/595-5942

Mae's Emporium
This glimmering spot features a color-coded treasure trove of vintage jewels including Art Nouveau and Victorian lockets, 1930s brass bibs, and the occasional signed piece from costume jewelry pioneer Miriam Haskell. You'll also find inexpensive gems like these celluloid earrings ($30). bossmae.com

Riffraff
Pick up the best souvenirs at this shop filled with non-kitsch University of Arkansas memorabilia—think necklaces, hemp pillows, and soft baby tees—along with colorful cotton dresses, furniture, and graphic iPhone cases. We love the beaded bracelets ($12 each) that benefit women in Nepal. shopriffraff.blogspot.com

The Mustache Goods & Wears
This anything-goes shop at Fayetteville's town square spoofs hipster culture by offering such quirky gifts as mustache bandages and bacon soap. On a more serious note, it also stocks locally crafted goods by Lavish Longboards. shopthemustache.com

Bach Clothiers
Rugged outdoorsman meets college prep at this men's boutique carrying Thomas Dean, Alternative Apparel, True Grit, and TOMS. The general-store decor is perfect for a selection ranging from leather watches and Hush Puppies suede bucks ($105) to Baxter shaving kits. bachclothiers.com

Lola Boutique
A pioneer in bringing runway style downtown, Lola opened in 2004 with a collection of classic, contemporary labels. You'll find items such as leather-strap ikat handbags ($265). The owners are behind some of the city's biggest style events, such as the Northwest Arkansas Fashion Week as well as the benefit fashion show Strut for a Mutt in the spring. lolaboutique.com

Take a Shopping Break:

Bliss Cupcake Café: Get there early for a freshly baked chocolate-milkshake cupcake or lavender-honey cupcake (both $3). blisscupcakecafe.com  

Emelia's Kitchen: Go for the Sunday jazz brunch and order the apple-walnut French toast ($9). 479/527-9800

Theo's Bar & Dining Room: After a shopping jaunt, visit this downtown hot spot for The Gentleman cocktail (elderflower liqueur, ginger syrup, and Champagne; $8). theosfayetteville.com