As if we needed an excuse to eat more cake. Due to the rise in popularity of baking shows such as Cupcake Wars, Cake Boss, and The Great British Bake Off, many people are whipping out the fondant to re-create the sweet confections they see on TV or, at the very least, while scrolling through Instagram. Whether you’re an accomplished pastry chef, novice baker, or just a person who loves to salivate over beautiful images of decadent desserts, there’s something so addicting about an awe-inspiring Instagram feed of delicious baked goods photographed straight from the oven.
Of course, we can’t all be Martha Stewart, but we certainly can try our hand at learning to bake, thanks to these five Instagrammers who know their way around a few layered cakes and lattice pies. Ready to have your cake and eat it too? Preheat the oven, hit the follow button, and double tap on those dessert recipes—just don’t view these mouthwatering photos on an empty stomach.
Many will come to Tara Jansen’s Instagram account for various reasons, but most will stick around for the baked breads, pies, and monthly pizza nights. The latter brings people from all over, including Georgia, North Carolina, and Tennessee, just to get a taste of Jansen’s homemade wood-fired pizzas. You can find the 33-year-old breadmaker in Marshall, North Carolina, surrounded by a wood-burning brick oven, where she fires up rustic, artisanal treats at her Smoke Signals bakery. Her personal imprint can be found in every slice of pizza and pie, which often boasts intricate patterns, cutouts, and wonders of the torch as shown in the lip-smacking dessert pictured above. Even if you can’t make it to North Carolina for one of her delicious loaves or to attend her baking workshops, you can still follow along to get your fix and learn a few baking tips.
Candid moments, cats, and delicious creations—a few of our favorite things. We simply can’t get enough of New Orleans-based blogger and cookbook author Joy Wilson. The self-taught baker has a way of building a community among her readers and followers that goes beyond food.
It’s easy to get lost in her professional feed, but the newly created Drake on Cake Instagram account is a sweet match made in hip-hop heaven. Where else can you vibe along to rapper Drake's lyrics while ogling over cake? Oh you fancy, huh?
Minimalist Baker is the delicious result when you get recipes made with only one bowl and fewer than 10 ingredients. And did we mention that these recipes can be prepared in 30 minutes or less? That's the baking parameters and philosophy behind Minimalist Baker, where Dana Shultz and her husband John create vegan comfort food. Yes, there is such a thing, as evidenced by the decadent goodies posted on their Instagram account, which vary from cookies and cakes to donuts and shortbread. When you're craving something that doesn't always require an oven or a pound of butter, look to their 'gram. Although the baking duo isn’t from the South, every Southern woman can appreciate a few healthy and speedy treats to add to her snack lineup.
Beth Branch is the self-proclaimed “Southern girl with a serious sweet tooth” behind Beth Cakes, where she offers up ridiculously delicious cakes, cocktails, and a ton of other tasty treats. The Birmingham-based blogger and University of Alabama grad showcases perfectly layered cakes that are almost too pretty to eat. But no matter how picture-perfect they look, the fact remains that they’re still meant to be devoured one scrumptious slice at a time.
Every now and then an Insta account will make us literally want to snatch the food right from the screen. Enter The Cake Blog. Carrie Sellman’s jaw-dropping cakes and cupcakes are the epitome of an edible work of art. The Virginia native has the innate ability to turn an ordinary dessert into something extraordinary with carefully-placed decorations and expertly-applied icing and sugar flowers. We don’t have to imagine Sellman’s cakes are indulgent; we can tell just by looking at them. Deliberately teasing and decadent, it’ll be hard to resist licking the screen.