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MyPillow's CEO says he's "terribly disappointed" by the decision.

The folks behind MyPillow won’t be getting any sleep in the near future. After a string of customer complaints, the Better Business Bureau has revoked the company’s accreditation and lowered its rating to an “F.”

Fortune reports that the bureau decided to slash the Minnesota-based company’s rating after reviewing its buy-one-get-one free (BOGO) offer. The bureau’s rules require that such an offer be extended for a limited time. Otherwise, it becomes a continuous offer and is considered the normal price of a product, not a sale price.

MyPillow's owner and CEO Mike Lindell told local Minneapolis based station KARE11 that he was unable to stop the BOGO promotion, but would look into it in 2017. He also released a statement claiming he was “terribly disappointed by the BBB's decision.”

Other complaints filed with the BBB include false “As Seen On TV” claims as well as failure to honor promises of a full warranty.  In November, Lindell agreed to pay a penalty of $1 million after a group of California County attorneys alleged MyPillow's website made unsubstantiated claims its products can cure snoring, migraines, fibromyalgia, and other health maladies.

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