Nearly 3 years ago, I was in a meeting discussing how to make the 50th Anniversary Idea House special. Everyone immediately saw the significance of the number 5. In fact, we put together a whole proposal of building and designing 5 different houses all over the South to represent the different regional vernaculars. A few weeks later we recognized the insanity this enormous task would take (The travel required! The furniture needed!). We came up with an easier, yet no-less special idea for the SL 50th.
We decided to build our Idea House in our own hometown of Birmingham, Alabama with five of the South’s best young designers giving each of them tear sheets of some of our favorite rooms from old issues for inspiration. This way we’d be setting the stage for another 50 years of classic Southern decorating based on the aesthetic that we spent half-a-century defining.
- 2015 Charlottesville Idea House Tour
- Palmetto Bluff Idea House Photo Tour
- Tour the 2015 Charlottesville Idea House
Birmingham-based Bill Ingram Architect, a 2013 Home Awards Best New Home winner, was an easy choice to design the home. Then it was on to the designers: we wanted different styles and locations represented. Mark Sikes, Reese Witherspoon’s decorator could speak to the effortlessly classic styles. Margaret Kirkland, out of Atlanta, could represent the colorful, traditional style that many of us love. Montgomery, Alabama’s Ashley Gilbreath’s look is characteristic of the area around Birmingham and Montgomery – layered with textures and quiet color sprinkled with antiques. Virginia’s Lauren Liess has defined her own organic and natural look that’s easy and relaxed. Last but not least, we tapped Dallas-based, Amy Berry to bring a bit of her hometown’s signature glitz.
After speaking with each designer late last summer, they were given their archival photos to reinterpret, which they all did so well. Then, in early October, they presented their designs to us here in Birmingham. Finally the rooms were installed in early May. We are counting down the day when we can present their fresh takes on classic Southern style to everyone.