“I wanted to help moms and their babies by utilizing the healing aspects of essential oils,” says Diana. “I never set out to create a business.”
But that’s exactly what happened. As demand for her creams and oils grew among her friends, she decided to turn her craft into a business and try to market it to boutiques. Using her background in art direction and design, she created a label, choosing the name BABYBEARSHOP, because it sounded like something out of the fairy tales she loved reading to her child.