Healthy Skin-Care for Baby

When Nashville's Diana Lussenden Stewart couldn't find organic products for her baby's skin, she started making her own. Here's how BABYBEARSHOP went from her kitchen to your local store.

Diana Lussenden Stewart and Daughters
Robbie Caponetto, Laurey W. Glenn

BABYBEARSHOP

“I wanted to help moms and their babies by utilizing the healing aspects of essential oils,” says Diana. “I never set out to create a business.”

But that’s exactly what happened. As demand for her creams and oils grew among her friends, she decided to turn her craft into a business and try to market it to boutiques. Using her background in art direction and design, she created a label, choosing the name BABYBEARSHOP, because it sounded like something out of the fairy tales she loved reading to her child. 

NextStarting a Business 

Diana Lussenden Stewart

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Diana Lussenden Stewart and Daughters

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